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Full Sail University has been named the exclusive university partner of the NBA 2K League’s Magic Gaming, a first-of-its-kind partnership in the esports league. The agreement would enable Full Sail and Magic Gaming to continue to build, support and engage the esports community’s global audience and provide educational opportunities for the students and alumni of […]
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The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]
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To continue growth at the grassroots level, the National Lacrosse League has partnered with the U.S. Box Lacrosse Association, a box-specific governing body whose mission is to develop and promote box lacrosse in the United States. The multiyear partnership will focus on the development of players, coaches and officials, as well as joint marketing and […]
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Through a new multiyear agreement, the United States Tennis Association has named IHG Hotels & Resorts as the official hotel and hotel loyalty partner for the U.S. Open Tennis Championships. Commencing with the 2019 U.S. Open, which will be staged August 26– September 8, the deal also includes sponsorship of the Western & Southern Open in […]
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The Women’s National Basketball Association has announced a new multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the jerseys of all 12 teams throughout the league. As part of the deal, AT&T will be integrated into WNBA.com, the WNBA app and WNBA […]
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Through a two-year partnership and digital consulting agreement, EY (Ernst &Young) has been named the official principal partner of USA Rugby. The global firm will provide business strategy, digital and technological services to the national governing body. The partnership will support EY’s diversity and inclusiveness (D&I) program and initiatives. “EY has a global reputation not […]
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Kilroy Realty Corporation has partnered with U.S. Sailing to serve as a primary sponsor of the U.S. Sailing Team. The commercial real estate company will support the team at major international events, including selection events, world championships and the World Cup Series in the lead-up to the 2020 Summer Olympic Games in Tokyo. “The U.S. Sailing […]
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The National Football League and Verizon have announced a partnership to jointly develop new products and services that will utilize 5G—the fifth generation of wireless technology—and other technologies to enhance NFL games and the overall fan experience. The deal, which is an expansion of Verizon and the NFL’s long-standing relationship, makes Verizon the official 5G innovation partner […]
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NASCAR and Geico have entered a multiyear agreement, making the auto insurer the official insurance partner of NASCAR. Geico’s involvement with the sport spans more than a decade through a partnership with International Speedway Corporation (ICS) and its sponsorship of the No. 13 Geico Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup […]
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USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title sponsorship of USA Hockey’s youth, girls and high school national championships that begin at the end of March. “We’re thrilled to have Chipotle continue as […]
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