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The Spain-based Palladium Hotel Group is entering the United States sports market with a season-long sponsorship deal with the Brooklyn Nets. Palladium branding elements will appear at Barclays Center during Nets home games, and the partnership will produce a digital content series featuring the team and the hotel company’s properties. The NBA recently gave teams […]
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The NBA, with its current league champions reigning from Canada, will be expanding its main developmental league to the south of the United States border. The G League will have Capitanes, a professional team currently based in Mexico City, join the league as its 29th team for the 2020–2021 season. It will be the first […]
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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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The Golden State Warriors are taking the secondary resale marketplace and putting a new twist on it with an exchange that allows those willing to shell out the money a chance to go to NBA games and enjoy the suite experience at the new Chase Center. The ‘Suite Exchange’ will be owned and operated by […]
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Thirty years after the NBA All-Star Game was first held in Salt Lake City, the league will return to Vivint Smart Home Arena for its 2023 showcase. NBA Commissioner Adam Silver announced that the Utah Jazz will host of the event in four years’ time. The previous time the Jazz hosted was in 1993, when hometown […]
Continue ReadingThe NBA G League Winter Showcase proved to be such a success in Las Vegas that the event will stay for a second consecutive season, with the 2019 event set for Mandalay Bay Convention Center. The Winter Showcase is an in-season scouting event for the NBA, spanning December 19–22 and featuring 28 games. This season […]
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The Los Angeles Clippers made a series of big signings in the offseason for its on-court product and now the team has made another signing for an off-court partner. The team’s training center will be renamed to the Honey Training Center as part of a multiyear partnership with the Los Angeles-based tech company, which is […]
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Veteran sports media executive David Levy has been named chief executive officer of the Brooklyn Nets and Barclays Center. The hire was announced by Joe Tsai, who also confirmed the completion of his acquisition of full ownership of the NBA team and its arena. In his new role, Levy will oversee all business, revenue, strategy […]
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The home of Chris Paul (for now) and the former home of Russell Westbrook will be getting a facelift as the city of Oklahoma City has detailed a series of proposed renovations for Chesapeake Energy Arena, the home of the Oklahoma City Thunder. The renovations would cover several areas throughout the arena, touching on both […]
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Whether it’s social issues, fashion or branding, the NBA has been at the forefront of much of what’s new, innovative and exciting in the world of sports. But perhaps nowhere has the league been more willing to adapt than in the implementation of new technology. In July the NBA unveiled the next phase of its […]
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