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The National Football League’s official hospitality provider, On Location Experiences, has been acquired by global entertainment company Endeavor and added to the firm’s portfolio alongside organizations such as the UFC and IMG. According to Bloomberg, Endeavor will pay $660 million to acquire the shares held by existing investors including Bruin Sports Capital, RedBird Capital and […]
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At some point, something at your sports event is likely to go wrong. How you prepare for and respond to that inevitability will determine how your event is experienced and perceived by participants and spectators alike. For nearly 10 years, Frank Supovitz was senior vice president of events for the National Football League, responsible for […]
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The future home of the Los Angeles Rams and Los Angeles Chargers has another big name that will be hanging outside one of its entrances. SoFi Stadium and Hollywood Park named Pechanga Resort Casino as the newest founding partner of the new 70,000-seat stadium and 298-acre development, giving the casino the naming rights to a […]
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The NFL’s Raiders, ahead of their imminent move to Las Vegas, have signed another naming rights sponsor for the team’s arrival in Nevada, this time with a healthcare provider whose name will adorn the team’s practice facility and team headquarters. The Intermountain Healthcare Performance Center will open in the summer of 2020 and is named […]
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We’ve come a long way since the first recycling bin was rolled out at a sporting event. As the topic of climate change heats up (literally), the creation of more sustainable events has taken on increasing importance. On a global level this can be seen with the December 2018 launch of the United Nations Sports […]
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In another part of its celebration of 100 years as a league, the NFL will send the Vince Lombardi Trophy to one person’s hometown during the Wild Card weekend as part of a watch party for friends and family as part of the “Lombardi in Your Hometown” contest. The contest is part of a series […]
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The San Francisco 49ers are trying something dramatic to bring added value to those who go to every game at Levi’s Stadium, as the franchise announced that more than 15 different food and drink items will be included in the price of a season ticket. The “member-inclusive” menu starts with the 2020 season and be […]
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The San Manuel Band of Mission Indians will become a sponsor of the Raiders starting with the 2020 season—the NFL franchise’s first season in Las Vegas—and will become a founding partner of the new Allegiant Stadium on the Las Vegas Strip. San Manuel Casino is located outside of downtown Los Angeles. The casino also has […]
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The National Football League has named a youth sports experiences business, Reigning Champs, as its operating partner of NFL Flag. RC Experiences, a new division of Reigning Champs, will oversee NFL Flag leagues and tournaments beginning in January 2020 with an emphasis to support local leagues and participant growth, especially among girls. Flag football has […]
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As the Raiders storm the Las Vegas Strip in a stadium costing nearly $2 billion, the relocated franchise will bring with it an even bigger influx of NFL fans to the gambling capital of the United States from Oakland, Los Angeles and the rest of the country. As soon as the move to Las Vegas […]
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