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One of the professional leagues currently playing under a closed environment is the WNBA — but don’t call it a “bubble.” Instead, refer to it as the “wubble.” The league’s 22-game regular season is being played at the IMG Academy in Bradenton, Florida, with teams playing every other day without fans. The playoffs will retain […]
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The National Hockey League has reached a multiyear deal to name Fastenal as the official maintenance, repair and operations partner for the league through the 2023–2024 season, a partnership that will also extend to ice rinks across North America. Maintenance, repair and operations (MRO) encompasses the wide-ranging products and services needed to keep venues up […]
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There are clauses in sponsorship agreements that normally gather dust after the contracts are signed, namely force majeure and substitution. As we’re all well aware, there is nothing normal about 2020 and the dust has been shaken off of those typically skimmed-over clauses. Force majeure and substitution, the terms as we know them, have had […]
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The NHL’s expansion team in Seattle will be known as the Kraken when it starts play in the 2021–2022 season with the team’s nickname and logo released in a splashy promotional video. https://twitter.com/NHLSeattle_/status/1286334190439395330 The team’s colors will be “icy blue and navy blue” with red accents. Of the league’s 31 current teams, 16 have some […]
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The home for the WNBA’s Seattle Storm and the city’s expansion National Hockey League team will be called Climate Pledge Arena after the naming rights for the venue were bought by Amazon. The announcement was made by Amazon and the Oak View Group, which is renovating the arena and owns the NHL expansion team that […]
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Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]
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The St. Louis Blues have been on a roll lately as reigning Stanley Cup champions and having hosted the 2020 NHL All-Star Game. Now the team has extended its brand to one of the first things that visitors will see when they fly into their hometown. The Blues have partnered with HMSHost to open The […]
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Anaheim Arena Management and Honda have extended the naming rights deal for the Honda Center, home of the NHL’s Anaheim Ducks, with 10 years added to the existing 15-year partnership. The new extension will carry the agreement through 2031. The partnership includes Honda Center exterior signage, freeway marquee placement, media integration, car displays on two […]
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The NHL has gotten very good at all things outdoors. What began as a novelty in 2003 has resulted in 30 outdoor games, on New Year’s Day for the Winter Classic and at the Stadium Series during various points of the season. The Navy Federal Credit Union Stadium Series in particular has allowed the league to […]
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The National Hockey League will bring its Stadium Series event to Raleigh, North Carolina, in 2021, with the Carolina Hurricanes to host a team to be determined on February 20. The game will be staged at Carter-Finley Stadium, the home of the North Carolina State football team. The stadium seats more than 57,500 spectators. The 2021 […]
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