Category: Olympic Sports

Olympic Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

WTA Tour Crop

WTA Unveils New Brand Identity and Logo

The Women’s Tennis Association has announced a new corporate identity, rebrand and logo, along with new naming conventions for its events to provide more unity with the ATP Tour. As part of the launch, the WTA also revealed a new “WTA For the Game” campaign aimed at creating a deeper fan connection. The move marks […]

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olympic simbol2 tokyo2020

Cost Overruns for Tokyo Olympics Reportedly Run $3 Billion

The cost of delaying the Olympic and Paralympic Summer Games in Tokyo to 2021 will end up at approximately $3 billion, according to reports from that have not been confirmed by the Games’ organizers. National broadcaster NHK and news agency Kyodo reported the same figures and attributed it to unidentified sources close to the Games, […]

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Spartan

Spartan Organizing International and Collegiate Wrestling Events

Spartan, known for its obstacle racing events across the globe, is now in the business of professional and collegiate wrestling. The Spartan wrestling world championship will involve 10 wrestlers in a two-day event in either January or February with $125,000 in prize money to be allocated. The invite-only event will include Olympic gold medalists Jordan […]

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Rachel Daly
Houston Dash forward Rachel Daly holds the trophy alongside teammates while celebrating their NWSL soccer Challenge Cup championship win over the Chicago Red Stars, in Sandy, Utah. (AP Photo/Rick Bowmer)

NWSL Brings Back Challenge Cup for 2021 Season

The National Women’s Soccer League will bring back the Challenge Cup and integrate the event into its plans for 2021, the league announced this week as part of its overall competition framework for the upcoming season. Players will report to camp on February 1, 2021, with the second annual Challenge Cup starting in mid-April with […]

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Blue Jays Phillies Baseball
Many sports were forced to have cardboard fans in 2020. What will 2021 bring? (AP Photo/Laurence Kesterson)

The 2021 Outlook for the Sports-Event Industry

The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]

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USOPC

USOPC Introduces Marketing Platform for Team USA Athletes

The United States Olympic & Paralympic Committee will start a Team USA Athlete Marketing Platform pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Part of the program involves connecting Team USA sponsors and licensees directly with athletes. The platform’s aim will be to provide incremental revenue opportunities and marketing exposure […]

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US Sailing Crop

Jack Gierhart Departs U.S. Sailing

U.S. Sailing has announced the departure of longtime CEO Jack Gierhart, part of the implementation of a new strategic plan at the national governing body. Gierhart had been the head of the NGB since 2011 after serving as assistant executive director from 2009–2011 and marketing director from 2002–2005. “Jack guided the association through some challenging […]

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Thomas Bach
Photo: Christophe Moratal/IOC

IOC’s Thomas Bach Confident Of Fans In Tokyo

As many leagues in the United States struggle to keep together a schedule as cases surge, the biggest event in the world — the Olympic Summer Games — remains on schedule for its 2021 date and the International Olympic Committee’s president says he is “very, very confident we can have spectators in the Olympic stadium […]

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USATriathlonNEW

USA Triathlon Unveils 2021 National Championship Calendar

USA Triathlon has revealed its 2021 national championships schedule with a number of locations scheduled to host events after having 2020 competitions impacted by the COVID-19 pandemic. Events scheduled for 2021 will take place with a series of coronavirus precautions according to USA Triathlon’s Safe Return to Multisport guidelines. Athletes deferring registrations from impacted 2020 […]

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SLT Malibu

Super League Triathlon Acquires First U.S. Race

Super League Triathlon, an international race series, has planted a flag in the United States, announcing that it has acquired the Malibu Triathlon in California. The race, which by nature of its proximity to Hollywood has attracted multiple celebrities as participants, will be the first event owned by Super League Triathlon in the United States. […]

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