Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Immortals Gaming Club has signed a multiyear partnership with HotelPlanner to serve as the official hotel booking partner of IGC’s MIBR CS:GO and the Immortals LCS esports teams. MIBR is based in Brazil competing in CS:GO while the Immortals team competes in North America in League of Legends. “Our Immortals and MIBR teams are excited […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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The State Games of North Carolina have a new title sponsor as Bodyarmor replaces Powerade, beginning with the June 2021 event. The event is North Carolina’s largest multisport amateur athletic sports event and is expected to include more than 12,000 athletes and 600 teams from 30 different sports. The games will be staged in Raleigh, […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]
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The Hawaii Tourism Authority has signed on to become the presenting sponsor of the Big West Men’s and Women’s Basketball, and Men’s Volleyball Championships. As an official corporate partner of the collegiate conference through 2023, the HTA plans to showcase the Hawaiian Islands through partnership assets across the Big West’s broadcast, print, digital and social […]
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The SALT Series of open-water swimming events in Florida will have Speedo USA as a title sponsor for the five-event series in 2021. The series, organized by Salty Sports Society, will begin in February with the AMI Hogfish Swim in Anna Maria Island and end with the Southern Cross in Fort Myers Beach in December. […]
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