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Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The deal with the IOC includes accommodation provisions that are expected to reduce costs for Olympic Games organizers and stakeholders, minimize the need for […]
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The Atlanta Sports Council has launched the Atlanta Esports Alliance with the idea of bringing major esports events to the metropolitan area, adding to the group of established teams that are already located in the area. The announcement was made at DreamHack Atlanta. The Atlanta Esports Alliance’s mandate is to find opportunities for teams, tournaments, […]
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The World Surf League will partner with a CBD brand for one of its biggest annual events, the Jaws Big Wave Championships, during the 2019–2020 Big Wave Season. The newly-named cbdMD Jaws Big Wave Championships, a paddle-only big wave event, will be at the Pe’ahi surf break on the north shore of Maui, Hawaii, with […]
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Visit Panama City Beach in Florida has been named the title sponsor of the Ironman Florida triathlon and the Ironman 70.3 Gulf Coast triathlon beginning in 2020 as part of a multiyear agreement. The Florida triathlon is staged annually in early November and the 70.3 race is next scheduled for May 9, 2020. “We are […]
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NASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]
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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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The Amgen Tour of California, a staple on the cycling scene since 2006 and part of the UCI WorldTour calendar, will go on hiatus for the 2020 season with its fate for 2021 still unclear. The race was the only U.S.-based event for both men and women on the UCI calendar and according to Beacon Economics, […]
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For the first time, a national governing body will partner with a CBD manufacturer as part of a formal partnership. USA Triathlon will partner for the next four years with Pure Spectrum CBD, a Colorado-based firm that bills itself as at the forefront of CBD’s burgeoning presence in the sports industry. Found naturally in cannabis […]
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The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]
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The Outback Bowl has announced an extension with long-time broadcast partner ESPN that will see the network air six additional years of the college football game through January 2026. As part of the deal, the Tampa Bay bowl game will continue to be played on New Year’s Day, when it has been played for the […]
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