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The American Kennel Club and ESPN have announced a three-year content agreement that will bring high-energy dog programming to the sports network and its affiliated channels, including digital rights for select events to stream live on the ESPN App. The agreement will also allow ABC to air the AKC National Championship Presented by Royal Canin […]
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Under a new television agreement with Fox Sports, all nine Bassmaster Elite events, as well as the Academy Sports + Outdoors Bassmaster Classic presented by Huk, will be broadcast live beginning in February 2021. It will mark the first time in the series’ history that events will be featured live after years of the event […]
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USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]
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NASCAR and WynnBET, the digital gaming division of Wynn Resorts Ltd. responsible for Wynn’s mobile sportsbook and casino app, have announced a multiyear national sports betting partnership that could lead to betting lounges at two tracks in Virginia. As an authorized gaming operator of NASCAR, WynnBET will collaborate with the racing series to create and […]
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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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SailGP has partnered with Marlow Ropes, a high-performance rope manufacturer, to include the company’s sustainable technology onboard the series’ race boats through 2022. Over the past two years, Marlow has improved its manufacturing process, focusing on sourcing sustainable and bio-based materials, reducing waste and lowering its carbon footprint. Under terms of the deal with the […]
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The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]
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The new USA Wheelchair Football League has announced Xenith helmets as a partner, with the company providing its X2D+ helmet to teams in the four cities that will make up the league. “We needed a helmet as rugged and resilient as our athletes, and we found that with Xenith,” said Glenn Merry, executive director of […]
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The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]
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However and whenever sports fans are allowed back into venues, the COVID-19 pandemic has accelerated many of the new technologies that were already in planning and development to make the experience more frictionless than ever before. Gone — at least for now and perhaps for good — are the days when paper tickets were exchanged […]
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