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USA Gymnastics has named footwear providier OOFOS as the title sponsor for the 2022 U.S. Gymnastics Championships and as the official recovery footwear supplier of the national governing body. “We are pleased to partner with OOFOS on our biggest event of the year,” USA Gymnastics President and Chief Executive Officer Li Li Leung said. “OOFOS’ […]
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Major League Baseball, MGM Resorts International, and BetMGM have announced the expansion of an integrated partnership that, in 2018, designated MGM Resorts as MLB’s first official gaming sponsor. BetMGM will continue to be an Official Sports Betting Partner of MLB while MGM Rewards will be the title sponsor of this year’s All-Star celebrity softball game […]
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The Las Vegas Convention and Visitors Authority will be the exclusive destination partner for the AEG Soccer Champions Tour’s Las Vegas doubleheader with the inaugural event starting July 22 with participating clubs Real Madrid, Barcelona, Juventus, and Liga MX’s Club América and Chivas. The Las Vegas matches include Juventus against Chivas on July 22 and […]
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Marathon Tours & Travel is expanding through a merger with Destination Sport Experiences, a British-based company which helps thousands of clients travel to sport events around the world, specifically in the endurance running, cycling and triathlon sector. “It is an exciting time for not only Marathon Tours & Travel, but also the thousands of global […]
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The United Soccer League and Legends have announced a multi-faceted, 10-year partnership that will accelerate the USL’s growth and drive future business. The USL has more than 200 professional and pre-professional clubs across the United States and is in rapid expansion mode, looking to add more than 25 professional clubs over the next five years […]
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SailGP has named T-Mobile for Business as the title sponsor for the United States Sail Grand Prix Chicago at Navy Pier, which is scheduled for June 18 – 19. The title sponsorship comes shortly after T-Mobile signed on as SailGP’s exclusive U.S. 5G provider. During the weekend at the SailGP race village at Navy Pier, […]
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The Oak View Group has launched a new division focused on the Canadian sports and entertainment industry — OVG Canada. The formation of OVG Canada will provide strategic services in the areas of venue development and management, booking and content development, sponsorship brand consulting, and third-party partnership sales. Tom Pistore, president of OVG Canada, will […]
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Major League Soccer and IHG Hotels & Resorts have announced a multifaceted partnership that designates IHG as Official Hotel Partner of MLS and builds off IHG’s recent launch of the all-new IHG One Rewards loyalty program in April. The partnership between MLS and IHG also capitalizes on the resurgence of travel and will forge a […]
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JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]
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The Indianapolis 500 and Gainbridge have announced a multiyear agreement to continue the company’s role as the presenting sponsor of the race. The sponsorship began in 2019, and ahead of this Sunday’s race – the 106th edition of the Indianapolis 500 – Gainbridge, an online digital platform offering financial products, has inked an extension. “Gainbridge is […]
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