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The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]
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Real Madrid has signed an agreement with U.S.-based investment firm Sixth Street and Legends that will leverage the Santiago Bernabéu Stadium for potentially new events while giving the club hundreds of millions of dollars in new capital. Sixth Street will pay about $380 million over 20 years for a 30 percent stake in stadium operations. […]
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Elevate Sports Ventures has named veteran international sports industry executive Prashanth (Shawn) Doss to the role of chief business officer, international. Doss will be Elevate’s foremost senior executive located in the UK. He will establish the agency’s London-based, international executive team and be responsible for leading business development as well as serving as the lead […]
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The Kentucky Derby has trademarked the phrase “The Most Exciting Two Minutes in Sports” as its main marketing slogan, but Derby week at Churchill Downs is much more than those two minutes. The Derby is run May 7, but it’s officially a week-long event that leads up to those two minutes, with plenty to keep […]
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Naming rights could be coming to the iconic Dodger Stadium as part of a partnership between the Los Angeles Dodgers and sports marketing agency SportFive. As part of the partnership, SportFive will look to secure two marquee corporate partner positions for the seven-time World Series champions, the field presenting partner to Dodger Stadium and a […]
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Riot Games has announced a multi-year partnership with soft drink giant Coca-Cola that includes Wild Rift Esports and League of Legends: Wild Rift. The company is a worldwide founding partner of Riot Games, publisher of League of Legends. “We know that mobile gaming is a critical part of the future of gaming and we are […]
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Covenant Health has been selected as the health and wellness partner for Morristown Landing, a Tennessee facility with 100,000 square feet of fitness, premium aquatics, recreation and event space scheduled to open in winter 2022. The partnership involves a 10-year sponsorship and leasing agreement connecting the two organizations. Covenant Health will open a cardiac rehab […]
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The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]
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The former home of the Los Angeles Lakers during its 1980s Showtime era as well as the Los Angeles Kings in Wayne Gretzky’s prime has a new name after a sponsorship deal with the Forum of Inglewood and Kia has been announced. The Kia Forum becomes the naming rights and official automotive partner of the […]
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Cal State-Northrdige has agreed to a 10-year partnership with Premier America Credit Union that includes the renaming of the university’s athletics facility after the company. The Matadome, home to CSUN’s men’s and women’s basketball and volleyball teams, will be rebranded to the Premier America Credit Union Arena. The partnership also includes Premier America being designated […]
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