Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Vandy Football
Vanderbilt's football stadium will now be known as FirstBank Stadium as part of a new partnership with the company.

Vanderbilt Agrees to Naming Rights Partnership With FirstBank

Vanderbilt’s football stadium will now be known as FirstBank Stadium as part of a 10-year naming rights deal. The deal begins immediately with the 2022 season and while the stadium has a new name, the field will continue to be known as Dudley Field. The pact extends beyond the stadium naming rights as it also […]

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NAIA_logo

NAIA Partners with Mammoth Sports Construction and FieldTurf

The National Association of Intercollegiate Athletics has agreed to terms with both Mammoth Sports Construction and FieldTurf as its ‘Official Sports Construction and Architectural Design Firm’ and ‘Official Turf Partner,’ respectively, the first time that the NAIA has secured the partnership categories. “This partnership with both Mammoth Sports Construction and FieldTurf is historic for the NAIA,” […]

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Ironman logo_final

Qatar Airways Becomes Airline Partner of Ironman Series

Qatar Airways and Ironman have entered a long-term global partnership, making Qatar Airways the Official Airline Partner of Ironman’s Global and 70.3 Series through the 2025 season. In addition, Qatar Airways will be the title partner of the 2022 editions of Ironman 70.3 Sunshine Coast, Ironman Maryland, Ironman 70.3 Washington and Ironman 70.3 Western Sydney […]

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QuadCitiesArena

Quad City Civic Center Renamed Vibrant Arena at The Mark

Vibrant, a financial services company, has acquired the naming rights to the Illinois Quad City Civic Center Authority’s 12,000-seat multi-purpose arena and conference center located in Moline, Illinois with the venue formerly known as the TaxSlayer Center renamed Vibrant Arena at The MARK. The arena is home to two local sports franchises: The Quad City […]

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NFCA VisitStPeteClearwater

Visit St. Pete/Clearwater Renews as an NFCA Official Sponsor

The National Fastpitch Coaches Association will continue to have Visit St. Pete/Clearwater as an official sponsor with the Florida destination remaining as lead sponsor on the NFCA’s annual print calendar and digital calendar. Each year, NFCA members receive access to both a digital calendar and printed calendar. The digital calendar allows coaches to have important […]

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RunningUSA

EventHub Named Partner for 2023 Running USA Industry Conference

Running USA will use EventHub as its official expo software partner for the 19th Running USA Industry Conference at the Hyatt Regency Denver at Colorado Convention Center scheduled for February 12–14, 2023. Running USA has previously used the platform to manage its 2019–2022 conference expos. Running USA exhibitors will be able to select and purchase […]

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Man U Malta
VisitMalta will remain the official destination partner of Manchester United.

Manchester United, VisitMalta Renew Partnership

Manchester United and the Malta Tourism Authority have announced a renewing of their partnership, which makes VisitMalta the official destination partner of the club. Malta already hosts the oldest international Manchester United supporters club. Through this partnership agreement, the VisitMalta brand will benefit from strong exposure during Man U’s home matches and digital marketing channels, […]

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Big West-Ontario
Ontario (California) International Airport is now the official airport of the Big West Conference.

Big West Conference Partners With Ontario International Airport

The Big West Conference has announced that Ontario (California) International Airport is now the “Official Airport of The Big West.” “We’re pleased to welcome Ontario International Airport to the Big West family,” Big West Commissioner Dan Butterly said. “Ontario International is perfectly positioned in the heart of Big West country. Just a short drive from […]

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NBA

NBA Partners With QuintEvents to Offer Fans Premium Experiences

The National Basketball Association and QuintEvents have agreed to a multiyear partnership that makes QuintEvents the official experiences provider of the NBA. The Charlotte, North Carolina, company is a global industry leader in the curation of exclusive experiential fan packages at some of the world’s largest events. Quint and the NBA have created the platform NBA Experiences, […]

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VRbo Fiesta Bowl

Vrbo is the New Title Sponsor of the Fiesta Bowl

The Fiesta Bowl has announced a new title sponsor in online property rental company Vrbo. The Vrbo Fiesta Bowl will be a playoff semifinal this year, played on December 31 in Glendale, Arizona. The other semifinal on the same day is the Chick-fil-A Peach Bowl. The College Football Championship game will be played in Los […]

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