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League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]
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USA Cricket has announced an 18-month partnership with Sistar Mortgage, a nationwide mortgage provider from Detroit, that will see the business become the principal sponsor for the men’s and women’s senior and U19 teams. Sistar Mortgage will also be appointed as the first founding partner of USA Cricket’s new domestic cricket structure for women and […]
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Sabertooth Sports and Entertainment has announced that its event center in Clarksville, Tennessee, will be called the F&M Bank Arena after a naming-rights deal was agreed to with the local bank. Construction continues after ground broke on the facility in November 2020 and the venue is scheduled to open during the 2022-23 season. Sabertooth Sports […]
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The Oklahoma City Thunder’s downtown arena has a new name after a 15-year naming rights partnership was agreed to with Paycom, one of the largest companies in the state of Oklahoma. The name change takes effect immediately, with exterior signage to be completed in time for the start of the 2021-22 season. For the new […]
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Lawmakers in Louisiana have approved a naming-rights deal that will see the home of the New Orleans Saints become known as the Caesars Superdome in what is reportedly a 20-year contract worth at least $138 million dollars. Louisiana’s Joint Legislative Committee on the Budget approved the naming rights agreement without objection last week. The Superdome […]
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Enmarket, a chain of convenience stores in the Southeast, has signed a 15-year naming rights deal for the new arena in Savannah, Georgia, that will open in January and be run by Oak View Group. The 9,500-seat venue costs $165 million. It will be home to a future ECHL expansion team plus concerts and other […]
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Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]
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One of the longstanding stops on the WTA Tour in Charleston, South Carolina, will have a new name. Credit One Financial, the parent company of Credit One Bank, has signed a multiyear naming rights sponsorship with Charleston Tennis, LLC, which includes title partner rights at Credit One Stadium located at the LTP Daniel Island tennis […]
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The Phoenix Suns and Phoenix Mercury have announced a long-term partnership with Footprint, a material science company, that includes naming rights and product integration within the team’s downtown Phoenix arena. The Footprint Center will host fans for Suns and Mercury games with food served in Footprint’s biodegradable, compostable and recyclable products. The venue will also […]
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The Seattle Kraken’s training center has been unveiled as the Kraken Community Iceplex with local corporate titan Starbucks serving as its community impact partner. The three-rink Iceplex is on track to open by September as a purpose-driven center by advancing inclusion and equity in the Northgate neighborhood. Along with being the latest NHL team’s training […]
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