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The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]
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The 2019 EsportsTravel Summit—the only event of its kind for esports tournament and event organizers—will be held June 25–27 in Atlantic City. Presented by SportsTravel magazine, the EsportsTravel Summit is being hosted by Meet AC and the Atlantic City Sports Commission with support from the Casino Reinvestment Development Authority (CRDA) and INGAME. The EsportsTravel Summit is the […]
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Allied Esports has reached a multiyear agreement with HyperX, the manufacturer of high-performance esports products, to become the exclusive naming rights partner of its esports arena in Las Vegas. The arena at the Luxor Hotel & Casino will now be named HyperX Esports Arena Las Vegas. “HyperX and Allied Esports share a strategy centered on a […]
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The head of the new Toronto Defiant in the Overwatch League is one of the most high-profile sports executives to make the leap to esports There is no question that esports are becoming more mainstream by the day. Traditional sports venues are hosting esports events, blue-chip sponsors are increasingly on board and teams are treating […]
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The CEO of Super League Gaming is committed to expanding and diversifying esports competitions at the youth level Professional esports have garnered considerable attention, and with good reason. The events at the top level have become spectacles and leagues continue to evolve to the point where players can earn a living and teams are attracting […]
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Thousands of young fans poured into Barclays Center in Brooklyn last fall as I watched from a suite with a dozen or so community leaders and teen-engagement experts. The enthusiasm in the arena was off the charts. No, it wasn’t a Brooklyn Nets home game or a Bruno Mars concert. It was an esports tournament. […]
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For years, the main ballroom at the Arlington Convention Center in Texas functioned as such spaces usually do. The 35,000-square-foot carpeted room accommodated meetings, and its adjacent meeting rooms were sufficient for breakout sessions. But the Arlington Convention & Visitors Bureau is shifting gears completely for the space in what could be a sign of […]
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The explosive growth of esports and how the travel industry stands to profit from it will be the focus of the first stand-alone eSportsTravel Summit…
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