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Dany Garcia, pro wrestling and movie star Dwayne ‘The Rock’ Johnson and RedBird Capital Partners have bought the XFL spring football league through its parent company, Alpha Entertainment LLC, for approximately $15 million. The transaction is subject to bankruptcy court approval at a hearing on August 7 and is expected to close on or shortly […]
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The name for the Buffalo Bills’ stadium in Orchard Park, New York, is changing after an economic backlash against the naming rights sponsor. New Era Field will be no more after the company asked to be released from its naming rights agreement. The team and company, which is based in Buffalo, issued a statement on […]
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The National Football League has extended its agreement with Electronic Arts and the NFL Players Association that will allow EA Sports’ Madden NFL to have exclusive rights to create authentic NFL simulation games. In addition, the entities will partner to develop games in new genres, expanded esports programs and additional experiences for fans across other platforms. […]
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Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]
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Rocket Mortgage by Quicken Loans has announced a multiyear sponsorship deal with the National Football League, making it the league’s first mortgage sponsor. The agreement will begin during Super Bowl LIV with the company introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – billed as the largest official game of Super Bowl squares in history. […]
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The National Football League’s official hospitality provider, On Location Experiences, has been acquired by global entertainment company Endeavor and added to the firm’s portfolio alongside organizations such as the UFC and IMG. According to Bloomberg, Endeavor will pay $660 million to acquire the shares held by existing investors including Bruin Sports Capital, RedBird Capital and […]
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The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]
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In another part of its celebration of 100 years as a league, the NFL will send the Vince Lombardi Trophy to one person’s hometown during the Wild Card weekend as part of a watch party for friends and family as part of the “Lombardi in Your Hometown” contest. The contest is part of a series […]
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The National Football League has named a youth sports experiences business, Reigning Champs, as its operating partner of NFL Flag. RC Experiences, a new division of Reigning Champs, will oversee NFL Flag leagues and tournaments beginning in January 2020 with an emphasis to support local leagues and participant growth, especially among girls. Flag football has […]
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One of the remaining stadiums in the National Football League that did not have a commercial sponsor on it for naming rights has found a partner. The Denver Broncos have announced that the team will play at the newly named Empower Field at Mile High after agreeing to a 21-year contract with the Denver-based retirement plan […]
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