Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Drone Racing League has hired Rachel Jacobson as president to oversee global partnerships and media rights deals. Jacobson, who becomes one of the only women presidents at a professional sports league, is the former senior vice president of global partnerships for the NBA. In addition, Jacobson will lead the league’s marketing and business development […]
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The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and […]
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With no live events to broadcast, sports leagues and their television partners are going to the next best thing—having esports take their place in sports from auto racing to basketball as fallout continues from the coronavirus pandemic. What started as replacement programming for a regional cable network has shifted to broadcast sports, as ESPN is […]
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One of the enduring images during the shutdown of sports activities because of the coronavirus pandemic is the reaction of Dallas Mavericks owner Mark Cuban, sitting at his team’s game on March 11 and having a team employee show him the news that NBA Commissioner Adam Silver had suspended play. The NBA’s suspension of play […]
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The coronavirus (COVID-19) outbreak continues to affect the sports-event industry. As destinations work to contain the spread of the virus, it has led many sports-event organizers to make decisions about the immediate future of their events. With so much changing so quickly, we are tracking the latest updates, both confirmations of sports events that […]
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A new NBA 2K League season will feature a new home studio. The NBA’s esports league has unveiled a new studio in Manhattan that will serve as the venue for its upcoming season of competition. NBA 2K League Studio will occupy a 13,600-square-foot space at 508 West 37th Street in Manhattan and will able to seat […]
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The NBA 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft on February 22 at Terminal 5 in New York City, Panera Bread’s first partnership with a professional esports league. All 23 NBA 2K League teams, including expansion teams Hornets Venom GT and the Gen.G Tigers of […]
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The tragic death of NBA legend Kobe Bryant, his teenage daughter Gianna and seven others in a helicopter crash in Los Angeles on Sunday morning sent the sports event world into shock, with many praising and remembering the sports icon who had a worldwide reputation for competitiveness. Bryant won five NBA titles with the Los […]
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The Spain-based Palladium Hotel Group is entering the United States sports market with a season-long sponsorship deal with the Brooklyn Nets. Palladium branding elements will appear at Barclays Center during Nets home games, and the partnership will produce a digital content series featuring the team and the hotel company’s properties. The NBA recently gave teams […]
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The NBA, with its current league champions reigning from Canada, will be expanding its main developmental league to the south of the United States border. The G League will have Capitanes, a professional team currently based in Mexico City, join the league as its 29th team for the 2020–2021 season. It will be the first […]
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