Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]
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The National Football League will return to Mexico City to play one regular-season game in each of the 2020 and 2021 seasons, Commissioner Roger Goodell announced during a press conference in Miami in advance of Super Bowl LIV. The games will be played at the Estadio Azteca, which has hosted NFL games four previous times. In […]
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When the NFL Draft comes to Las Vegas in April, activities will be spread across the Las Vegas Strip, with the main stage and a fan festival at Caesars Forum and a red carpet for prospects along the fountains of the Bellagio. The 85th NFL Draft will be staged April 23–25 in Las Vegas, which […]
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Rocket Mortgage by Quicken Loans has announced a multiyear sponsorship deal with the National Football League, making it the league’s first mortgage sponsor. The agreement will begin during Super Bowl LIV with the company introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – billed as the largest official game of Super Bowl squares in history. […]
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The National Football League’s official hospitality provider, On Location Experiences, has been acquired by global entertainment company Endeavor and added to the firm’s portfolio alongside organizations such as the UFC and IMG. According to Bloomberg, Endeavor will pay $660 million to acquire the shares held by existing investors including Bruin Sports Capital, RedBird Capital and […]
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At some point, something at your sports event is likely to go wrong. How you prepare for and respond to that inevitability will determine how your event is experienced and perceived by participants and spectators alike. For nearly 10 years, Frank Supovitz was senior vice president of events for the National Football League, responsible for […]
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The future home of the Los Angeles Rams and Los Angeles Chargers has another big name that will be hanging outside one of its entrances. SoFi Stadium and Hollywood Park named Pechanga Resort Casino as the newest founding partner of the new 70,000-seat stadium and 298-acre development, giving the casino the naming rights to a […]
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We’ve come a long way since the first recycling bin was rolled out at a sporting event. As the topic of climate change heats up (literally), the creation of more sustainable events has taken on increasing importance. On a global level this can be seen with the December 2018 launch of the United Nations Sports […]
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In another part of its celebration of 100 years as a league, the NFL will send the Vince Lombardi Trophy to one person’s hometown during the Wild Card weekend as part of a watch party for friends and family as part of the “Lombardi in Your Hometown” contest. The contest is part of a series […]
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The San Francisco 49ers are trying something dramatic to bring added value to those who go to every game at Levi’s Stadium, as the franchise announced that more than 15 different food and drink items will be included in the price of a season ticket. The “member-inclusive” menu starts with the 2020 season and be […]
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