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Open Water has partnered with World Surf League to be the exclusive packaged water option of the Vans U.S. Open of Surfing presented by Swatch. The nine-day event in Huntington Beach, California, begins July 27. As part of the agreement, the event will feature Open Water’s 12-ounce aluminum cans of water, eliminating the need for […]
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The Firestone Grand Prix of St. Petersburg in Florida will keep its place on the NTT IndyCar Series schedule through at least 2024. The St. Petersburg City Council unanimously approved a four-year extension to its existing agreement with Green Savoree St. Petersburg to help organize the race on the city streets along the waterfront. For […]
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When you think of the fastest-growing sports by participation, you might be surprised by which activities are gaining the most traction. According to the Sports & Fitness Industry Association, the sport seeing one of the biggest increases over the past three years has been BMX, up nearly 9 percent in participation over that time. That’s […]
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With one year to go until the 2020 Olympic and Paralympic Summer Games in Tokyo, the local organizing committee and the U.S. Olympic and Paralympic Committee are recognizing the date and stepping up efforts to build publicity around the event. In Tokyo, where the opening ceremony will take place July 24, 2020, organizers have released […]
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Cleo Battle has been promoted to the newly created position of chief operating officer of Louisville Tourism. Battle has served the convention bureau in Louisville, Kentucky, since 2013 as executive vice president. In his current role, Battle overseas convention development, destination services, tourism development, and marketing and communication. In his new role, he will cultivate […]
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Cavs Legion Gaming Club, the NBA 2K League affiliate of the NBA’s Cleveland Cavaliers, has announced that the team will play its games in a new esports center to be built in Cleveland’s Battery Park neighborhood. The venue is scheduled to open in fall 2019 and will serve as not only as a home venue […]
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USSSA and USA Softball will combine on a new fastpitch softball event in 2020 aimed at grass-roots development of the sport. The event—The U.S. Games—will be staged at the USSSA Space Coast Complex in Viera, Florida, January 18–20. “USSSA is excited to make this announcement with USA Softball as we believe this is another step […]
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Esports Stadium Arlington will host the 2019 Esports Awards, an awards program in its fourth year honoring achievements in the esports industry. The event, which has been held the past three years in London, will be staged November 16 at the stadium in Arlington, Texas, and will offer general admission to fans for the first […]
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USA Archery has plans to increase exposure of the sport, announcing a partnership with Competition Archery Media and Eleven Sports Network to broadcast more of the national governing body’s events as well as those of other archery organizations. CAM is USA Archery’s live production affiliate and was founded with a goal of bringing archery into […]
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Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]
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