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Ironman has announced that Penticton, British Columbia, will host to the Subaru Ironman Canada triathlon in 2020, marking the return of one of the circuit’s longest former hosts. The Canadian city had hosted a full-distance Ironman triathlon from 1983–2012 and will again host the event when it returns August 30, 2020. In addition, Subaru will […]
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The Greenville-Pitt County (North Carolina) Convention & Visitors Bureau has formed the new Greenville-Pitt County Sports Commission, with the launch occurring July 1. The new sports commission will have two full-time staff members: Gray Williams, who will serve as executive director, and Paul Sheehan, who will serve as the director of sports development. “Our vision […]
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Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]
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Major League Lacrosse has selected Denver to host the 2019 MLL Championship Weekend, with games to be played at the University of Denver and Dick’s Sporting Goods Park. The games, to be held October 4–6, will mark the first time in the league’s 19-year history that the championship will be played in Colorado. The MLL […]
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The Pittsburgh Steelers had a legendary defense in the 1970s dubbed the “Steel Curtain.” But their legend lives on in a unique partnership with the Kennywood Park amusement park in Pennsylvania, which has unveiled The Steel Curtain roller coaster as part of a section of the park that will be devoted to the NFL team. […]
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USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals […]
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The Oregon Sports Authority has rebranded itself as Sport Oregon, offering a new identity to the state’s sports economic development nonprofit. The move was made in an effort to accelerate efforts to attract more high-level sports events to the state. “We are excited to reposition the organization both locally and nationally to better reflect Portland […]
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In weightlifting, it’s a matter of seconds between the time an athlete attempts a lift and the time he or she finishes the move. But several recent efforts by USA Weightlifting to attract new athletes—including a concerted push to become a collegiate sport through the National Association of Intercollegiate Athletics—are designed for the long haul. […]
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The Utah Sports Commission has received Visit Salt Lake’s annual Tourism Achievement Award. The award is the convention bureau’s highest honor and is presented annually to honor members and community organizations for “outstanding efforts in supporting the mission of VSL and the larger tourism community of Salt Lake County.” Jeff Robbins, president and CEO, accepted […]
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LakePoint Sports and PlaySight Interactive have announced a technology partnership that will see PlaySight become the sports campus’ live-streaming video partner. The deal establishes the Atlanta-area LakePoint Sports as PlaySight’s first SmartCampus and will provide youth athletes, parents, coaches, teams and spectators with automated HD broadcasts live streaming through more than 100 cameras installed across […]
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