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Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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Matt Libber has been named executive director of the Maryland Soccer Foundation, which owns and operates the Maryland SoccerPlex, Discovery Sports Center and SAM Soccer. Libber will begin the new position on January 2. He succeeds Trish Heffelfinger, who led the organization for 20 years and retired from the position this month. “Matt brings a passion […]
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AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]
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A new partnership between the National Football League’s Dallas Cowboys, Federación Mexicana de Fútbol (FMF), Major League Soccer’s FC Dallas and the Dallas Sports Commission will bring the Mexican National Team U.S. Tour to North Texas through 2022. Facilitated by Soccer United Marketing (SUM), the agreement was announced during a news conference at AT&T Stadium in Arlington, Texas. North Texas will play host […]
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The 2019 Major League Soccer All-Star Game presented by Target will be staged at Orlando City Stadium, home to Orlando City Soccer Club. The annual midsummer event will include nearly a week of activities celebrating the sport and culture of soccer, culminating in a match between the league’s top players and an international club. “Orlando […]
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The new National Soccer Hall of Fame in Frisco, Texas, will house more than 400 historical artifacts celebrating the sport, but it aims to be more than a traditional museum when it opens in October. “My initial vision for the project was to change the perception of the National Soccer Hall of Fame…
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In Indiana, there is no doubt that youth sports is big business. Westfield, Indiana, played host to two U.S. Club Soccer national championships in 2017, generating an estimated $12.2 million in direct economic impact to the city of 37,000 in suburban Indianapolis. Through 12 days in July, the town welcomed the NPL Finals, with teams […]
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El Salvador Tourism has launched a new sports marketing initiative, partnering with Major League Baseball’s Houston Astros and Los Angeles Galaxy…
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Officials in Panama City Beach, Florida, have begun construction on the Panama City Beach Sports Complex. The $37 million complex is scheduled to open its first phase in May 2019. More than 100 people attended the ground-breaking ceremony, including officials from Visit Panama City Beach, the Bay County Tourism Development Council, The St. Joe Company, Bay […]
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The FIFA World Cup will return to the United States in 2026 after a joint bid from the U.S., Canadian and Mexican soccer federations beat out …
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