The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
USA Swimming and Bic have announced a partnership that will make the stationery, lighter and shaver company the official razor of USA Swimming through 2021. “We are thrilled to enter a new partnership with Bic as the official razor of USA Swimming,” said Shana Ferguson, chief commercial officer of USA Swimming. “In a sport where […]
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While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series […]
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The Bahamas Bowl will be looking for a new sponsor after the village in Illinois that had sponsored the game the past two seasons declined to renew for a third year. The game will continue at the 15,000-seat Thomas A. Robinson National Stadium in December as an ESPN event with a new sponsor after Elk […]
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Taki Pappas, who has more than two decades of experience in the sports and entertainment industry, has been hired by ASM Global as director of event booking and business development for the KFC Yum! Center, Lynn Family Stadium and Norton Health Sports Athletics & Learning Center in Louisville, Kentucky. Pappas will work to drive content […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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The Rock ‘n’ Roll Marathon Series and Hard Rock Hotel & Casino Atlantic City have announced a new title partnership for the inaugural half marathon that will be held in the New Jersey city. The newly named Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City Half Marathon will be staged May 15 and […]
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U.S. Club Soccer has announced a partnership with Verizon that will see the technology company’s entrance into the youth soccer landscape as the official innovation and 5G partner of the youth sports organization. The company will also become the presenting sponsor of the id2 Program and Player Development Program (PDP), and will supporting other U.S. Club Soccer programs […]
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NASCAR and Verizon have announced a multiyear partnership to modernize 12 NASCAR-owned racetracks by enhancing wireless access for race fans, drivers and teams in effort to help fans more easily share images of live events on their mobile devices. The partnership designates Verizon as the official wireless telecommunications and 5G mobility partner of NASCAR, as […]
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On the heels of the Oakland Raiders officially becoming the Las Vegas Raiders, the NFL team has announced that MGM Resorts International will become an official gaming partner, a founding partner of Allegiant Stadium and an official home of the team’s pre- and post-game party. Under terms of the deal, MGM Resorts will have prominent […]
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Major League Baseball will become the official presenting sponsor of the training tour for the women’s national softball team that will represent the United States at the 2020 Olympic Summer Games in Tokyo. The team’s Stand Beside Her tour will be held in more than 35 cities from February to June, leading up to the […]
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