United Airlines Reaches Naming Rights Deal for Los Angeles Memorial Coliseum
United Airlines and the University of Southern California have announced a 16-year naming rights agreement beginning August 2019 that will rename…
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ESPN to Broadcast NFL E-sports Events
Electronic Arts and the National Football League have announced they will team with ESPN and Disney XD for exclusive broadcasts of the upcoming…
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World Surf League and Facebook Announce Exclusive Partnership
World Surf League and Facebook have announced a partnership that makes the social media platform the exclusive digital home for WSL’s live events…
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PGA Tour Extends Deal With Hawaii Tourism Authority
The PGA Tour and the Hawaii Tourism Authority have reached a four-year extension of their official marketing partnership in a deal that will last…
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Professional Bull Riders and Monster Energy Announce Partnership Expansion
Professional Bull Riders and Monster Energy have announced a partnership expansion in advance of PBR’s 25th anniversary season. Monster…
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NCAA Announces New Multiyear Partnership with Google Cloud
The National Collegiate Athletic Association, in partnership with Turner Sports and CBS Sports, has announced that Google Cloud will serve as its…
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
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Hilton and SI Play Partner to Launch Tourney Stay
Hilton and Sports Illustrated Play (SI Play) have partnered to launch Tourney Stay, a new service that utilizes SI Play’s existing Tourney Machine mobile platform…
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UFC Named Anchor Tenant of T-Mobile Arena
T-Mobile Arena in Las Vegas has entered into an extended multiyear agreement with UFC that names the mixed martial arts organization…
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Marriott Becomes Official NCAA Hotel Partner
Marriott International has announced that it will become an official NCAA corporate partner across all 90 NCAA championships. Under terms of the deal…
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