James Pitaro Appointed President of ESPN
James Pitaro has been named president of ESPN and co-chair of Disney Media Networks. Pitaro previously served as chair of Disney Consumer…
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Humana to Sponsor Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]
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International Drone Racing Association Partners With Miracle Flights
The International Drone Racing Association has announced that Miracle Flights will serve as the official charitable partner for its 2018 Drone…
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NFL Announces New Multiyear Partnership with Pizza Hut
The National Football League has announced a new multiyear partnership with Pizza Hut, making the company the official pizza sponsor of the league…
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USA Golf Extends Partnership With Adidas
Adidas has announced that it will serve as the official uniform provider of USA Golf for the 2020 Olympic Games in Tokyo Adidas was the…
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International Triathlon Union Partners With Infront
The International Triathlon Union (ITU) has announced a partnership with Infront, a sports marketing company owned by Wanda Sports Group. Infront…
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Major League Baseball and Snapple Announce New Two-Year Partnership
Major League Baseball has partnered with Snapple, making the beverage company the official tea and juice drink of MLB starting with the 2018 season…
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Professional Bull Riders Launch RidePass Streaming Service
Professional Bull Riders has announced the launch of RidePass, a 24/7, over-the-top (OTT) digital streaming service that will feature more than 500 hours…
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NBA and Ticketmaster Extend Partnership
The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster…
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LAFC Announces Partnership With YouTube TV
Los Angeles Football Club has announced a multiyear jersey sponsorship and broadcast deal with YouTube TV, a subscription service launched last April…
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