Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Wyndham MiLB

Wyndham Hotels & Resorts Partners with Minor League Baseball

Wyndham Hotels & Resorts, with approximately 9,100 hotels spanning more than 95 countries, has announced a new multi-season partnership that makes it the Official Hotel Partner of Minor League Baseball. Through the relationship with Minor League Baseball, Wyndham Rewards members will this summer be able to redeem points for tickets to Minor League games, throwing […]

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MLB Booking.Com

Major League Baseball Names Booking.com as Official Online Travel Partner

Major League Baseball has named Booking.com as its official online travel partner in a deal that makes the online booking platform the presenting sponsor of the American and National League Division Series, too. A recent survey conducted by Booking.com revealed 49% of U.S. baseball fans plan to travel to at least one MLB game this […]

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Collegiate Esports Commissioner’s Cup Texas

McDonald’s Named Sponsor for Collegiate Esports Commissioner’s Cup

McDonald’s will be the presenting sponsor for the Collegiate Esports Commissioner’s Cup scheduled for May 5-7 at the Esports Stadium Arlington in Texas. CECC Texas will feature 64 teams from multiple conferences and associations to compete in Super Smash Brothers Ultimate, Overwatch 2, Rocket League and Valorant. McDonald’s will be sending a HBCU team to […]

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StarLux Clippers

L.A. Clippers, Starlux Announce International Partnership

Starlux Airlines, a Taiwan-based luxury carrier, has established a partnership with the Los Angeles Clippers that will see the airline designated as the Clippers official international airline partner. The partnership was announced as Starlux will begin five weekly flights from Los Angeles International Airport to Taipei with Starlux also opening a U.S. office in Los […]

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York Revolution

York Revolution and WellSpan Health Partner for Naming Rights

Pennsylvania minor league baseball club York Revolution and WellSpan Health have announced the new name for the team’s stadium will be WellSpan Park. The new naming rights agreement builds on the relationship the two York-based organizations have held since the team’s founding 17 years ago. “Our community partners are the backbone of our business,” said […]

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SailGP Event 3 Season 3 Plymouth, England, Great Britain
The F50 catamaran Fleet in action during a practise session ahead of the Great Britain Sail Grand Prix | Plymouth in Plymouth, England. 28th July 2022. Photo: Ricardo Pinto for SailGP. Handout image supplied by SailGP

SailGP and Rolex Announce 10-Season Partnership

SailGP and Rolex have announced a 10-season partnership which will see the brand extend the relationship as the global presenting partner and as the exclusive official timepiece of the championship through to the end of Season 13. Rolex joined as a presenting partner from the launch of SailGP in 2018, which this May will reach […]

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Honda Topgolf

Topgolf and Honda Announce Multi-Year Partnership

American Honda Motor Co., Inc. and Topgolf have announced a multi-year partnership that will make the Honda and Acura brands the exclusive national official automotive partners and official vehicles of Topgolf. The American Honda–Topgolf partnership will feature Topgolf player activations, such as game play special offers and Honda and Acura Topgolf player programming. Additional elements […]

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FC Barcelona

FC Barcelona Partners with Travel + Leisure GO

FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the United States. Featuring bookable itineraries, Travel + Leisure GO is a membership for frequent travelers and now, FC Barcelona fans. As part of the partnership, Travel + Leisure GO plans […]

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USAG Sponsors

USA Gymnastics Announces Sponsorship Deals with AAI, Spieth America

USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]

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Pickleball Sport Court

USA Pickleball Partners with Sport Court

USA Pickleball has announced a three-year partnership with sports surface company Sport Court. The agreement, which went into effect January 1, designates Sport Court as the Official Modular Tile Surface Partner of USA Pickleball. “With the demand for pickleball facilities higher than ever, we are thrilled to partner with a sports industry leader like Sport […]

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