Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
One of the biggest airline carriers in the United States is bringing back one of its most well-known sports marketing deals as Delta Airlines and the Utah Jazz announced this weekend that the NBA franchise’s home will be called The Delta Center starting in the summer of 2023. The naming rights deal is a return […]
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The San Francisco 49ers have announced United Airlines will be the presenting sponsor of the team’s 2022 playoff run. As the official airline of the 49ers, United is sponsoring a game day experience sweepstakes including flights to potential away games for the entirety of the playoffs beginning with the 49ers NFC Wildcard Game against the […]
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Major League Pickleball and Margaritaville have announced a title sponsorship, branding the league as “MLP by Margaritaville.” It is one of MLP’s largest commercial deals ever as Margaritaville will play a large part in the branding and strategy of on-site fan activations and entertainment. The 2023 campaign for MLP begins with the airing of the […]
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Visit Myrtle Beach has agreed to teamwide Name, Image and Likeness deals with the Marshall Thundering Herd and the University of Connecticut Huskies football teams ahead of the Myrtle Beach Bowl on Monday. The two schools will compete December 19 and per the partnership, players will have the opportunity to share their experiences in South […]
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Palladium Hotel Group and Real Madrid will renew their sponsorship agreement for the next three seasons, making Palladium Hotel Group an official sponsor and the official hotel chain of Real Madrid. The two organizations originally signed an agreement in 2019 and this extension will continue the alliance through the 2023–2025 season. “For all of the […]
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The Las Vegas Convention and Visitors Authority has signed a partnership with FIFA making it a Regional Supporter in North America for the 2022 FIFA World Cup in Qatar, which started on Sunday morning. FIFA sold out all sponsorship tiers and inventory officially over the weekend. It has seven FIFA Partners and seven FIFA World […]
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USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]
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The home for the Atlantic League’s Charleston Dirty Birds in West Virginia will have a new name as GoMart Ballpark will take effect starting with the 2023 season to start a 10-year deal. The stadium has been named Appalachian Power Park since its inception in 2005. It was home to the South Atlantic League’s West […]
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Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]
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Thorne HealthTech, a leader in developing a personalized approach to health and wellness, and Team Liquid, a worldwide professional esports organization, have announced Thorne is now the official health and wellness partner of Team Liquid and will offer pathways for personalized health and wellness through quizzes, health tests and nutritional supplements to support the Team […]
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