Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Big West-Ontario
Ontario (California) International Airport is now the official airport of the Big West Conference.

Big West Conference Partners With Ontario International Airport

The Big West Conference has announced that Ontario (California) International Airport is now the “Official Airport of The Big West.” “We’re pleased to welcome Ontario International Airport to the Big West family,” Big West Commissioner Dan Butterly said. “Ontario International is perfectly positioned in the heart of Big West country. Just a short drive from […]

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NBA

NBA Partners With QuintEvents to Offer Fans Premium Experiences

The National Basketball Association and QuintEvents have agreed to a multiyear partnership that makes QuintEvents the official experiences provider of the NBA. The Charlotte, North Carolina, company is a global industry leader in the curation of exclusive experiential fan packages at some of the world’s largest events. Quint and the NBA have created the platform NBA Experiences, […]

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VRbo Fiesta Bowl

Vrbo is the New Title Sponsor of the Fiesta Bowl

The Fiesta Bowl has announced a new title sponsor in online property rental company Vrbo. The Vrbo Fiesta Bowl will be a playoff semifinal this year, played on December 31 in Glendale, Arizona. The other semifinal on the same day is the Chick-fil-A Peach Bowl. The College Football Championship game will be played in Los […]

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Print

USA Gymnastics Names OOFOS as Title Sponsor of U.S. Championships

USA Gymnastics has named footwear providier OOFOS as the title sponsor for the 2022 U.S. Gymnastics Championships and as the official recovery footwear supplier of the national governing body. “We are pleased to partner with OOFOS on our biggest event of the year,” USA Gymnastics President and Chief Executive Officer Li Li Leung said. “OOFOS’ […]

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BetMGM

Major League Baseball Expands Partnership with MGM Resorts and BetMGM

Major League Baseball, MGM Resorts International, and BetMGM have announced the expansion of an integrated partnership that, in 2018, designated MGM Resorts as MLB’s first official gaming sponsor. BetMGM will continue to be an Official Sports Betting Partner of MLB while MGM Rewards will be the title sponsor of this year’s All-Star celebrity softball game […]

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SoccerLasVegas

Las Vegas Named Destination Partner for AEG Soccer Champions Tour

The Las Vegas Convention and Visitors Authority will be the exclusive destination partner for the AEG Soccer Champions Tour’s Las Vegas doubleheader with the inaugural event starting July 22 with participating clubs Real Madrid, Barcelona, Juventus, and Liga MX’s Club América and Chivas. The Las Vegas matches include Juventus against Chivas on July 22 and […]

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MarathonTours

Marathon Tours & Travel Joins Forces with Destination Sport Experiences

Marathon Tours & Travel is expanding through a merger with Destination Sport Experiences, a British-based company which helps thousands of clients travel to sport events around the world, specifically in the endurance running, cycling and triathlon sector. “It is an exciting time for not only Marathon Tours & Travel, but also the thousands of global […]

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LegendsUSL

United Soccer League and Legends Enter 10-Year Partnership

The United Soccer League and Legends have announced a multi-faceted, 10-year partnership that will accelerate the USL’s growth and drive future business. The USL has more than 200 professional and pre-professional clubs across the United States and is in rapid expansion mode, looking to add more than 25 professional clubs over the next five years […]

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SailGPChicago
USA SailGP team in action during a practice session ahead of Bermuda SailGP on May 8, 2022. Photo: Ricardo Pinto for SailGP.

SailGP Teams Up with T-Mobile for Sail Grand Prix in Chicago

SailGP has named T-Mobile for Business as the title sponsor for the United States Sail Grand Prix Chicago at Navy Pier, which is scheduled for June 18 – 19. The title sponsorship comes shortly after T-Mobile signed on as SailGP’s exclusive U.S. 5G provider. During the weekend at the SailGP race village at Navy Pier, […]

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OVG
Oak View Group has announced Kim Stone will be president of UBS Arena and executive vice president of OVG East Coast beginning August 1.

Oak View Group Launches Canadian Division

The Oak View Group has launched a new division focused on the Canadian sports and entertainment industry — OVG Canada. The formation of OVG Canada will provide strategic services in the areas of venue development and management, booking and content development, sponsorship brand consulting, and third-party partnership sales. Tom Pistore, president of OVG Canada, will […]

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