Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Major League Soccer and IHG Hotels & Resorts have announced a multifaceted partnership that designates IHG as Official Hotel Partner of MLS and builds off IHG’s recent launch of the all-new IHG One Rewards loyalty program in April. The partnership between MLS and IHG also capitalizes on the resurgence of travel and will forge a […]
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JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]
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The Indianapolis 500 and Gainbridge have announced a multiyear agreement to continue the company’s role as the presenting sponsor of the race. The sponsorship began in 2019, and ahead of this Sunday’s race – the 106th edition of the Indianapolis 500 – Gainbridge, an online digital platform offering financial products, has inked an extension. “Gainbridge is […]
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The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]
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Real Madrid has signed an agreement with U.S.-based investment firm Sixth Street and Legends that will leverage the Santiago Bernabéu Stadium for potentially new events while giving the club hundreds of millions of dollars in new capital. Sixth Street will pay about $380 million over 20 years for a 30 percent stake in stadium operations. […]
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Elevate Sports Ventures has named veteran international sports industry executive Prashanth (Shawn) Doss to the role of chief business officer, international. Doss will be Elevate’s foremost senior executive located in the UK. He will establish the agency’s London-based, international executive team and be responsible for leading business development as well as serving as the lead […]
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The Kentucky Derby has trademarked the phrase “The Most Exciting Two Minutes in Sports” as its main marketing slogan, but Derby week at Churchill Downs is much more than those two minutes. The Derby is run May 7, but it’s officially a week-long event that leads up to those two minutes, with plenty to keep […]
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Naming rights could be coming to the iconic Dodger Stadium as part of a partnership between the Los Angeles Dodgers and sports marketing agency SportFive. As part of the partnership, SportFive will look to secure two marquee corporate partner positions for the seven-time World Series champions, the field presenting partner to Dodger Stadium and a […]
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Riot Games has announced a multi-year partnership with soft drink giant Coca-Cola that includes Wild Rift Esports and League of Legends: Wild Rift. The company is a worldwide founding partner of Riot Games, publisher of League of Legends. “We know that mobile gaming is a critical part of the future of gaming and we are […]
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Covenant Health has been selected as the health and wellness partner for Morristown Landing, a Tennessee facility with 100,000 square feet of fitness, premium aquatics, recreation and event space scheduled to open in winter 2022. The partnership involves a 10-year sponsorship and leasing agreement connecting the two organizations. Covenant Health will open a cardiac rehab […]
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