Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]
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The former home of the Los Angeles Lakers during its 1980s Showtime era as well as the Los Angeles Kings in Wayne Gretzky’s prime has a new name after a sponsorship deal with the Forum of Inglewood and Kia has been announced. The Kia Forum becomes the naming rights and official automotive partner of the […]
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Cal State-Northrdige has agreed to a 10-year partnership with Premier America Credit Union that includes the renaming of the university’s athletics facility after the company. The Matadome, home to CSUN’s men’s and women’s basketball and volleyball teams, will be rebranded to the Premier America Credit Union Arena. The partnership also includes Premier America being designated […]
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Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have announced a renewal of their partnership that will Toyota’s brand continue to receive prominent logo placement on the League of Legends player jerseys for Immortals Progressive and will now also be featured on jerseys worn by Immortals’ Wild Rift team. Among […]
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One of the world’s most famous soccer teams has rebranded its historic stadium and sold the naming rights for the first time as Barcelona announced a new partnership with Spotify, confirming months-long rumors. Terms of the deal were not released. Initial reports last month pegged the sponsorship at approximately $307.7 million. Spotify’s logo will appear […]
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Pikes Peak APEX has agreed to a two-year partnership with SRAM and its RockShox brand that will return as presenting sponsor of the 2022 and 2023 mountain bike events, Sports Strategies has announced. The 2022 Pikes Peak APEX presented by RockShox will take place September 22–25, drawing pros and amateurs for four days of riding […]
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Delta Air Lines has announced new partnerships with the National Women’s Soccer League on the eve of its 10th anniversary season and the Women’s Sports Foundation. As the first airline sponsor of the NWSL, Delta will work with the league to support its athletes through women’s empowerment programs and Diversity, Equity & Inclusion initiatives. The […]
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Arizona State University and Sun Devil Athletics, in partnership with OVG360, have announced a multi-year naming rights partnership with Mountain America Credit Union as the new on-campus community Iceplex, home for the Sun Devil ice hockey team, will be named the Mountain America Community Iceplex at ASU. The Mountain America Community Iceplex at ASU will serve […]
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TIAA will be the title sponsor for the Ivy League Men’s and Women’s Basketball Tournaments starting March 11 at Lavietes Pavilion on the campus of Harvard University in the greater Boston area. Princeton, Penn, Yale and Cornell will be in the men’s tournament. The women’s field consists of Princeton, Columbia, Yale and a team to […]
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Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]
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