Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have announced a renewal of their partnership that will Toyota’s brand continue to receive prominent logo placement on the League of Legends player jerseys for Immortals Progressive and will now also be featured on jerseys worn by Immortals’ Wild Rift team. Among […]
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One of the world’s most famous soccer teams has rebranded its historic stadium and sold the naming rights for the first time as Barcelona announced a new partnership with Spotify, confirming months-long rumors. Terms of the deal were not released. Initial reports last month pegged the sponsorship at approximately $307.7 million. Spotify’s logo will appear […]
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Pikes Peak APEX has agreed to a two-year partnership with SRAM and its RockShox brand that will return as presenting sponsor of the 2022 and 2023 mountain bike events, Sports Strategies has announced. The 2022 Pikes Peak APEX presented by RockShox will take place September 22–25, drawing pros and amateurs for four days of riding […]
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Delta Air Lines has announced new partnerships with the National Women’s Soccer League on the eve of its 10th anniversary season and the Women’s Sports Foundation. As the first airline sponsor of the NWSL, Delta will work with the league to support its athletes through women’s empowerment programs and Diversity, Equity & Inclusion initiatives. The […]
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Arizona State University and Sun Devil Athletics, in partnership with OVG360, have announced a multi-year naming rights partnership with Mountain America Credit Union as the new on-campus community Iceplex, home for the Sun Devil ice hockey team, will be named the Mountain America Community Iceplex at ASU. The Mountain America Community Iceplex at ASU will serve […]
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TIAA will be the title sponsor for the Ivy League Men’s and Women’s Basketball Tournaments starting March 11 at Lavietes Pavilion on the campus of Harvard University in the greater Boston area. Princeton, Penn, Yale and Cornell will be in the men’s tournament. The women’s field consists of Princeton, Columbia, Yale and a team to […]
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Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]
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Publix Super Markets has signed a new deal to become the title sponsor of the outdoor fields facility at the Panama City Beach Sports Complex, which will be re-christened as “Publix Sports Park” at Panama City Beach. Publix Sports Park is a $41 million-dollar facility with nine turf fields, four natural grass fields, dedicated tournament […]
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The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]
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The Bridge Sports Complex in West Virginia will have its indoor facility renamed The Citynet Center effective immediately for the next decade as part of a new sponsorship agreement worth $1 million. The Bridge Sports Complex indoor facility, now the Citynet Center, opened in June 2021. The venue includes a dome field, cross country track […]
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