Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Cyclone Ballparks in West Texas has signed a partnership agreement with Denver-based PDC Energy that will see the business take over naming rights of the venue’s championship field. The 120-acre Cyclone Ballparks, which opened in August of 2021, has hosted tournaments with hundreds of teams in their five-field venue as well as community events in […]
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The future home of the AHL’s Coachella Valley Firebirds will be called Acrisure Arena after Oak View Group announced a 10-year naming rights deal on Wednesday with the financial technology firm. Acrisure Arena, located in Palm Springs, California, is projected to open for the 2022-2023 American Hockey League season and host more than 150 major […]
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The Pittsburgh Knights and Zippo have released three custom away kit gaming decals for Rocket League and now available to purchase in-game via the Rocket League Esports Shop, a first for the esports franchise, one of its biggest sponsors and the esports space overall. It is the first in-game activation for Zippo and the first […]
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The New York Boulders of the Frontier League have renamed their ballpark Clover Stadium as part of a multi-year naming rights partnership with Fiserv, Inc., a provider of payments and financial services technology solutions. Founded in 2011 as the Rockland Boulders, the organization rebranded in 2020 as the New York Boulders as a member of […]
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USA Volleyball and Mizuno have announced a new multi-year partnership that will last through the 2028 Olympic and Paralympic Summer Games in Los Angeles. Mizuno will provide uniforms and apparel to all national teams, footwear to any athletes that choose, and will outfit all staff both at corporate functions and at USA Volleyball-owned amateur events. […]
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The home of baseball’s College World Series will be named Charles Schwab Field Omaha, representing the financial services company, through 2029. The Charles Schwab Corporation obtained naming rights for the stadium after its October 2020 acquisition of TD Ameritrade. The name change in Omaha will start effective in 2022 at the 24,000-seat baseball stadium with […]
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Ripken Baseball has signed Stewbowie Sports & Entertainment to exclusively represent its youth sports brand across all sponsorship sales. Stewbowie will provide strategic partnerships and advertising sales across all Ripken Baseball-owned properties and assets. “We’ve experienced incredible growth in the last few years and are looking for partners who want to build with us,” said […]
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The US Sailing Team has announced a partnership with YETI to work on eliminating the need for single-use plastics with the goal of a more environmentally conscious future. “YETI’s focus on the key areas of sustainability, community, and leadership mirrors the core missions of the US Sailing Team,” says Alan Ostfield, US Sailing chief executive […]
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The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]
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JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]
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