Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

PCB Sports Complex Aerial

Panama City Beach Sports Complex Announces Publix as Title Sponsor

Publix Super Markets has signed a new deal to become the title sponsor of the outdoor fields facility at the Panama City Beach Sports Complex, which will be re-christened as “Publix Sports Park” at Panama City Beach. Publix Sports Park is a $41 million-dollar facility with nine turf fields, four natural grass fields, dedicated tournament […]

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NHL TikTok

NHL Dances with TikTok at Future Events

The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]

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TheBridge

The Bridge Sports Complex Announces Sponsorship; Indoor Facility Becomes the Citynet Center

The Bridge Sports Complex in West Virginia will have its indoor facility renamed The Citynet Center effective immediately for the next decade as part of a new sponsorship agreement worth $1 million. The Bridge Sports Complex indoor facility, now the Citynet Center, opened in June 2021. The venue includes a dome field, cross country track […]

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CycloneBallparks

Texas’ Cyclone Ballparks Announces PDC Energy as Official Energy Partner

Cyclone Ballparks in West Texas has signed a partnership agreement with Denver-based PDC Energy that will see the business take over naming rights of the venue’s championship field. The 120-acre Cyclone Ballparks, which opened in August of 2021, has hosted tournaments with hundreds of teams in their five-field venue as well as community events in […]

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AcrisureArena

Acrisure and Oak View Group Announce 10-year Naming Rights for Coachella Valley Arena

The future home of the AHL’s Coachella Valley Firebirds will be called Acrisure Arena after Oak View Group announced a 10-year naming rights deal on Wednesday with the financial technology firm. Acrisure Arena, located in Palm Springs, California, is projected to open for the 2022-2023 American Hockey League season and host more than 150 major […]

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KnightsZippoRocketLeague

Pittsburgh Knights, Zippo Launch Custom Rocket League Decals

The Pittsburgh Knights and Zippo have released three custom away kit gaming decals for Rocket League and now available to purchase in-game via the Rocket League Esports Shop, a first for the esports franchise, one of its biggest sponsors and the esports space overall. It is the first in-game activation for Zippo and the first […]

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CloverStadium

New York Boulders Introduce Clover Stadium After Naming Rights Deal

The New York Boulders of the Frontier League have renamed their ballpark Clover Stadium as part of a multi-year naming rights partnership with Fiserv, Inc., a provider of payments and financial services technology solutions. Founded in 2011 as the Rockland Boulders, the organization rebranded in 2020 as the New York Boulders as a member of […]

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USAVolleyballMizuno

USA Volleyball and Mizuno to Partner Through 2028

USA Volleyball and Mizuno have announced a new multi-year partnership that will last through the 2028 Olympic and Paralympic Summer Games in Los Angeles. Mizuno will provide uniforms and apparel to all national teams, footwear to any athletes that choose, and will outfit all staff both at corporate functions and at USA Volleyball-owned amateur events. […]

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CollegeWorldSeriesOmaha

Home of College World Series to be Named ‘Charles Schwab Field Omaha’

The home of baseball’s College World Series will be named Charles Schwab Field Omaha, representing the financial services company, through 2029. The Charles Schwab Corporation obtained naming rights for the stadium after its October 2020 acquisition of TD Ameritrade. The name change in Omaha will start effective in 2022 at the 24,000-seat baseball stadium with […]

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Ripken Basebal Crop

Ripken Baseball Signs Stewbowie Sports & Entertainment as Exclusive Sponsorship Sales Agency

Ripken Baseball has signed Stewbowie Sports & Entertainment to exclusively represent its youth sports brand across all sponsorship sales. Stewbowie will provide strategic partnerships and advertising sales across all Ripken Baseball-owned properties and assets. “We’ve experienced incredible growth in the last few years and are looking for partners who want to build with us,” said […]

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