Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Liberty Bowl Memorial Stadium in Memphis will soon be called the Simmons Bank Memorial Stadium, city leaders announced Friday. The 58,325-seat venue is in the final stages of having its naming rights sold to the financial institution that is based in Arkansas. The Liberty Bowl is in the heart of Midtown and includes 40 […]
Continue Reading
The Village of Bedford Park, Illinois, has reached a multi-year naming rights and marketing agreement with Wintrust, with the financial corporation getting the naming rights to the new Wintrust Sports Complex at Bedford Park, which is scheduled to open later this fall. The Wintrust Sports Complex will feature 100,000 square feet of indoor volleyball and […]
Continue Reading
Legacy Sports USA and Oak View Group Facilities have announced a 10-year naming rights partnership with Bell Bank for a 320-acre complex in Mesa, Arizona that will be the largest of its kind in North America. Bell Bank Park, at a cost of over $280 million, is designed to host youth and amateur sports teams […]
Continue Reading
The Pac-12 Conference has announced a multi-year partnership with Allegiant Airlines,making it the league’s official airline partner in the Pac-12’s debut year at Allegiant Stadium in Las Vegas for the Pac-12 Football Championship Game. The multi-year partnership establishes Allegiant as the official airline partner of the Pac-12 Football Championship Game on December 3 as well […]
Continue Reading
Visit Tampa Bay has extended its partnership with Norwich City, which was promoted back to the English Premier League for the 2021–2022 season. The agreement marks the fifth consecutive season that the destination and club have worked together. It will include the renewal of the Tampa Time Half-Time Challenge, a Tampa Bay Takeover in March […]
Continue Reading
South Dakota State University’s Frost Arena, home for the basketball, wrestling and volleyball teams of the Jackrabbits, will be rebranded as First Bank & Trust Arena after the local banking institution committed $20 million to the venue’s renovations. The $20 million is the largest single gift in the history of South Dakota State. The project, […]
Continue Reading
Officials of Breeders’ Cup Limited and PNC Bank have announced a multi-year agreement making PNC the official banking service provider and official credit card processor of the Breeders’ Cup World Championships starting this year in Del Mar, California, and continuing in Lexington, Kentucky, in 2022. The 2021 Breeders’ Cup World Championships is November 5–6 at […]
Continue Reading
Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]
Continue Reading
The Rock ‘n’ Roll Running Series has announced Heineken USA as the as the series’ official non-alcoholic beer partner for the Rock ‘n’ Roll Running Series. The new partnership will feature a Heineken 0.0 Beer Garden at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at each […]
Continue Reading
USA Climbing, off a silver medal performance in the sport’s Olympic Summer Games debut in Tokyo, has announced a sponsorship partnership with Prudential Financial. Prudential’s sponsorship is aimed at building talent, supporting training and travel for international competitions, as well as elevating the team’s presence and success globally. The partnership will help shape the next […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2025 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
