Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of […]
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AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]
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The Big East Conference and the Madison Square Garden Company, which owns the Madison Square Garden arena in New York City, has announced a partnership extension through 2028. Under terms of the agreement, the Big East Tournament will be held at the arena and the tournament will be staged on its traditional dates at the close of college basketball’s […]
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USA Swimming and Streamline Brands, a franchisor of swim schools, have entered a multiyear partnership aimed at creating more swimming programs… Continue Reading
USANA, a nutritional supplement provider, has announced a sponsorship with USA Wrestling that will mark the company’s first deal with a summer sport national governing body. The Utah-based company previously signed deals with seven winter NGBs in the United States and Canada. Under terms of the new agreement, USANA will become the official supplement supplier of […]
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The Pac-12 Conference and 76, the retail gas brand owned by energy manufacturing and logistics company Phillips 66, have extended the presenting sponsorship agreement of the Pac-12 championship game. The multiyear deal will have 76 continue as presenting sponsor of the 2019 Pac-12 Football Championship Game. “The Pac-12 Football Championship Game is the pinnacle of our annual conference […]
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PlayStation has renewed its multiyear agreement with ESPN and will return as the title sponsor of the Fiesta Bowl. The annual event, one of the College Football Playoff New Year’s Six bowl games, will be held on January 1, 2019, at State Farm Stadium in Glendale, Arizona. “PlayStation has been an unbelievable partner over the last two years. […]
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As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content […]
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USA Triathlon has announced a partnership with HotelPlanner, an online provider of group hotel bookings and individual hotel stays worldwide, to serve as the national governing body’s official booking partner through 2022. “Travel is at the heart of the multisport lifestyle and being able to easily reserve a comfortable, affordable and conveniently located hotel is […]
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