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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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Disabled Sports USA has announced a national partnership with Citi through 2020 to help bring adaptive sports opportunities to people with disabilities in communities nationwide. Under terms of the deal, Citi will provide funding to local DSUSA chapters and the bank’s U.S. employees will volunteer to support community-based adaptive sports programs in 14 communities in Arizona, […]
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The home of Arizona State basketball and other sports will have a new name as the Wells Fargo Arena becomes the Desert Financial Arena for the next five years. The agreement sees the university getting paid $1.5 million per year from Desert Financial Credit Union, which has been in the Phoenix area since 1939. The […]
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Nerd Street Gamers has named Mike and Ike Brand candies as the official partner of the 2020 National Championship series, a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. The 2020 contest will expand to 10 cities with local tournaments that can boast prize pools of […]
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As the Raiders storm the Las Vegas Strip in a stadium costing nearly $2 billion, the relocated franchise will bring with it an even bigger influx of NFL fans to the gambling capital of the United States from Oakland, Los Angeles and the rest of the country. As soon as the move to Las Vegas […]
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Ahead of a new format change for the first time in decades, the Davis Cup will be sponsored in 2019 and 2020 by Malaysian airline carrier AirAsia. The agreement is between the International Tennis Federation, co-operator of the Davis Cup alongside Kosmos Tennis, which also manages the tournament’s commercial rights, and AirAsia. The 2019 Davis […]
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The Wanda Group will be the IAAF Diamond League‘s title partner under a new 10-year agreement starting next year to secure the global series’ future, including a new annual event in China to be sponsored by the multi-national conglomerate. The agreement was announced by IAAF President Sebastian Coe during the organizational congress in Doha, Qatar. […]
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The future home of the Los Angeles Rams and Los Angeles Chargers — well, less a home and more a palatial estate — officially has a name. SoFi has signed a 20-year agreement with the LA Stadium and Entertainment District at Hollywood Park, making the stadium complex and surrounding entertainment district known as SoFi Stadium. […]
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The East-West Shrine Game will now be called the East-West Shrine Bowl when it is played in January for the 95th year. The 2020 game will be at Tropicana Field in St. Petersburg, Florida. The event benefits Shriners Hospitals for Children and its mission to provide advanced care for children with specialized medical needs. “As […]
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The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]
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