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Florida Atlantic University’s home for men’s and women’s basketball plus women’s volleyball will now be known as RoofClaim.com Arena after a 10-year sponsorship agreement worth $5 million to the Conference USA athletic program. The athletic center formerly known as FAU Arena is a 5,000-seat arena that opened in 1984, with men’s basketball and volleyball moving […]
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The home of American Hockey League team Syracuse Crunch will be known as the Upstate Medical University Arena at Onondaga County War Memorial as part of an 11-year, $2.7 million sponsorship agreement that includes naming rights in addition to continued team sponsorship. The naming rights element includes Upstate’s name on major exterior and interior signage […]
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The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]
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The future home of the Los Angeles Rams and Los Angeles Chargers has another big name that will be hanging outside one of its entrances. SoFi Stadium and Hollywood Park named Pechanga Resort Casino as the newest founding partner of the new 70,000-seat stadium and 298-acre development, giving the casino the naming rights to a […]
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The NFL’s Raiders, ahead of their imminent move to Las Vegas, have signed another naming rights sponsor for the team’s arrival in Nevada, this time with a healthcare provider whose name will adorn the team’s practice facility and team headquarters. The Intermountain Healthcare Performance Center will open in the summer of 2020 and is named […]
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The Collegiate StarLeague will have HyperX as its presenting sponsor for the 2019–2020 CSL season, concluding with April’s Grand Finals at the HyperX Esports Arena in Las Vegas. The partnership will bring HyperX gear to over 60 CSL events over the next 12 months, including a series of on-campus events and the CSL Fighting Game […]
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One of this season’s upcoming bowl games will have a new name in place as TicketSmarter has become title sponsor of the Birmingham Bowl. The agreement is for multiple years starting with the 2020 game on January 2 on ESPN at Legion Field in Birmingham, Alabama. “We are honored and excited to partner with ESPN […]
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Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The deal with the IOC includes accommodation provisions that are expected to reduce costs for Olympic Games organizers and stakeholders, minimize the need for […]
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NASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]
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The home of the ECHL Kelly Cup champions Cincinnati Cyclones has a new name, with the facility’s naming rights purchased by Heritage Bank. The Heritage Bank Center’s naming rights have been up for bid since the summer. Heritage Bank Chairman Chris Caddell said at a press conference that the contract is a 10-year deal but […]
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