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USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]
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Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to […]
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USA Track & Field has won a unique competition among national governing bodies by earning a $100,000 sponsorship from the leaders of Elk Grove Village, Illinois. The village northwest of Chicago sought to partner with an NGB to promote its business and manufacturing brand and is believed to be the first municipality to sponsor a […]
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As the demand for spaces to host sporting events continues to grow, destinations across the country are examining their inventory, identifying needs and building accordingly. Here are 10 new sports complexes to keep an eye on in 2020. AdventHealth Field House and Conference Center Winter Haven, Florida Opened: December 2019 Located less than 50 miles from […]
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Tokyo 2020 continues to move forward with plans for a downsized Olympic Summer Games in 2021, releasing a new timeline for operations planning that calls for an agreement on new service levels by July. The postponement to 2021 continues to have hundreds of moving parts, including the need to secure all 41 venues that had […]
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Life moves fast in the running world, and that’s as true in 2020 as ever. More than 30 million Americans compete in track and field, and there are plenty of spruced-up and new venues to keep running organizers inspired. In Japan, robots are taking over—at least when it comes to some Olympic activities once reserved for […]
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Given the popularity of gaming among younger demographics, it only makes sense that Gen.G’s latest partnerships have concentrated not on further establishing its professional teams but entering the collegiate space. The gaming franchise, coming off a successful partnership with the University of Kentucky in running an NBA2K tournament on Twitch, will team with the University […]
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As the realities of a postponed Olympic and Paralympic Games set in for cities across the country, the unknown of what happens to remaining U.S. Olympic Trials events is causing a juggling act for sports commissions, CVBs and local organizing committees. While some national governing bodies are starting to announce new dates for rescheduled trials, […]
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The Penn Relays, which had been held uninterrupted since 1895 until this year’s cancellation, will hold a Digital Penn Relays on April 24 on Twitch in partnership with global esports organization Gen.G. The event, presented by The United States Marine Corps, will take place on April 24 from 12 p.m. – 5 p.m. EST on […]
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The historic Penn Relays will have a presenting sponsor for the first time in more than two decades after an agreement between the Tri-State Toyota Dealers Association and the University of Pennsylvania‘s athletics department. The Penn Relays, presented by Toyota, will be held April 23–25 at Franklin Field in Philadelphia. The first relay meet in […]
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