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USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]
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Coming off the first World Athletics championship held in the United States and knowing the impact that could be looming in six years’ time with LA28, USA Track and Field is setting forth an ambitious plan to increase the sport’s visibility throughout the country. USA Track and Field Chief Executive Officer Max Siegel detailed plans […]
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Max Siegel has been the chief executive officer at USA Track & Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track & Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal […]
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USA Track & Field has awarded five national championships between 2023 and 2024 to the city of Louisville that tourism officials believe will bring in 14,000 athletes and an approximate $10.4 million in economic impact. The Norton Healthcare Sports & Learning Center, now in its second year of operation, will host the 2023 USATF National […]
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USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]
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The local organizing committee for the World Athletics Championships Oregon22 will start the public sale of tickets for next year’s event at 9 a.m. PST on July 15, one year to go until the first day of action. The event is set to take place July 15–24, 2022 and will be the first time the […]
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USA Track & Field has partnered with BD, a global medical technology company, to provide rapid COVID-19 testing for USATF athletes at select meets. The goal is to help USATF professional athletes return to competition safely through the use of the BD Veritor Plus system, a rapid result antigen test that can detect the coronavirus […]
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Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to […]
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Atlanta will host the 2020 U.S. Olympic Team Trials—Marathon for both men and women, USA Track & Field and the U.S. Olympic Committee have announced. The Atlanta Track Club will serve as the local organizing committee. The trials will be staged February 29, 2020, in conjunction with the Atlanta Marathon, which will be run the following day. […]
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Mt. San Antonio College in Walnut, California, will host the 2020 U.S. Olympic Team Trials in Track and Field. The 10-day event is scheduled for…
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