NBA Signs Landmark Gaming Partnership with MGM Resorts International
MGM Resorts International and the National Basketball Association have announced a multiyear partnership for MGM Resorts to become the…
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The 2018 NBA All-Star Game generated an estimated $116 million in impact. Photo courtesy of Kirby Lee/USA Today Sports
Marquee Events Make Their Mark
Playing host to marquee professional sports events can bring in marquee numbers in terms of economic impact. That appears to be the case for Los Angeles, which estimated $116 million in increased economic activity from hosting the 2018 NBA All-Star Game in February, according to a report compiled by Micronomics. The number included $90 million […]
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YouTube TV to Serve as First Presenting Partner of the NBA Finals
The National Basketball Association has announced a multiyear partnership with YouTube, making YouTube TV the first presenting partner of…
Continue ReadingNBA and Ticketmaster Extend Partnership
The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster…
Continue ReadingIndianapolis Selected to Host 2021 NBA All-Star Game
The National Basketball Association has announced that Indianapolis will host the 70th NBA All-Star Game in 2021. The midseason classic will be held at …
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
Continue ReadingNBA Awards 2019 All-Star Game to Charlotte
The National Basketball Association has announced that Charlotte will host the 2019 NBA All-Star Game. The game will be held February 17 and comes…
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NBA Allows Charlotte to Bid on 2019 All-Star Game
The NBA has determined that Charlotte, North Carolina, can submit a bid to host the 2019 All-Star Game after North Carolina lawmakers altered the bathroom bill law…
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NBA To Launch E-Sports League
The National Basketball Association and Take-Two Interactive Software Inc. have announced that they will launch the NBA 2K eLeague…
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New Orleans to Host 2017 NBA All-Star Game
The NBA will play the 2017 All-Star Game in New Orleans, relocating the game that had previously been scheduled for…
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