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GWN Events has announced the launch of the SuperPower 5K, which will be held August 30 on Toronto Island. The event will kick off Fan Expo Canada, the largest comics, sci-fi, horror, anime and gaming event in Canada. This year, the SuperPower 5K will be in support of SickKids Foundation. “GWN strives in producing inspiring, engaging events […]
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Omni Hotels & Resorts and the Atlanta Braves have opened the Omni Hotel at The Battery Atlanta, the official hotel of the Major League…
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Alexander P. “Sandy” Brown has been named commissioner of Major League Lacrosse, becoming just the second leader in the outdoor lacrosse league’s 18-year history. Brown replaces David Gross, who had led the league since 2004. Brown has more than 20 years of leadership experience and has spearheaded the launch and growth of multiple sports media outlets. […]
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Rod Menzer has been appointed chief executive officer of USA Archery following a search conducted by the executive recruiting firm SearchWide…
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American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]
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Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]
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Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]
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The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]
Continue ReadingLast summer, Dean Burke, executive director of the Tacoma South Sound Sports Commission, set out to stand-up paddleboard 42 miles of open water from Port Townsend, Washington, to Victoria, British Columbia. That stretch was stage one of the Race to Alaska (R2AK), a 750-mile boat race from Port Townsend to Ketchikan, Alaska, with simple rules: […]
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Bob Latham: Winners And Losers
Showing once again that sports can bridge even the most serious political…
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