IOC Announces Plan to Reduce Costs to Host Cities
The International Olympic Committee has unveiled more than 100 reforms aimed at increasing the flexibility and reducing the costs of cities…
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GWN Events to Launch SuperPower 5K in Toronto
GWN Events has announced the launch of the SuperPower 5K, which will be held August 30 on Toronto Island. The event will kick off Fan Expo Canada, the largest comics, sci-fi, horror, anime and gaming event in Canada. This year, the SuperPower 5K will be in support of SickKids Foundation. “GWN strives in producing inspiring, engaging events […]
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Omni Hotel Opens Near SunTrust Park in Atlanta
Omni Hotels & Resorts and the Atlanta Braves have opened the Omni Hotel at The Battery Atlanta, the official hotel of the Major League…
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Sandy Brown Named MLL Commissioner
Alexander P. “Sandy” Brown has been named commissioner of Major League Lacrosse, becoming just the second leader in the outdoor lacrosse league’s 18-year history. Brown replaces David Gross, who had led the league since 2004. Brown has more than 20 years of leadership experience and has spearheaded the launch and growth of multiple sports media outlets. […]
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Rod Menzer Named CEO of USA Archery
Rod Menzer has been appointed chief executive officer of USA Archery following a search conducted by the executive recruiting firm SearchWide…
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The WNBA has allowed sponsorships on its teams’ jerseys since 2009 and will soon expand the program. Photo courtesy of Jim Mone/AP Images
Wearing It Well
American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]
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USA Curling has partnered with Cheetos on a media campaign. Photo courtesy of Frito-Lay
Cold Play Into Wordplay
Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]
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Photo courtesy of Team Envy
6 Trends to Watch
Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]
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Observers of sports marketing say that global sports such as professional soccer may offer an increasing opportunity for fan engagement in years to come. Photo courtesy of Rex features via AP Images
A Deeper Dive
The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]
Continue ReadingNew Boat Race Tests Human Power
Last summer, Dean Burke, executive director of the Tacoma South Sound Sports Commission, set out to stand-up paddleboard 42 miles of open water from Port Townsend, Washington, to Victoria, British Columbia. That stretch was stage one of the Race to Alaska (R2AK), a 750-mile boat race from Port Townsend to Ketchikan, Alaska, with simple rules: […]
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