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The WNBA has announced a new partnership making PointsBet an Authorized Gaming Operator of the league, joining the NBA among other partners and becoming PointsBet’s first deal with a women’s professional sports league. As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive league sponsorship and brand visibility opportunities. […]
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The WNBA’s Las Vegas Aces may be on the move next season to nearby Henderson and the new 6,000-seat Dollar Loan Center, home of the Vegas Golden Knights’ AHL affiliate. Golden Knights owner Bill Foley told the Las Vegas Review-Journal that the facility, now under construction, could have the Aces along with the AHL’s Silver […]
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The WNBA bills itself as a league that features the most accomplished and highly skilled women in the world of basketball who are passionate about the game they love. One of the biggest names in the league is Elena Delle Donne, who in seven years has racked up one of the longest track records of […]
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A familiar narrative has reemerged over the past few weeks around disparities in women’s sports, but as a former CEO who spent three-plus decades in corporate America and now leading the WNBA, I can confidently say this certainly is not about a weight room. This is about what the weight room situation represents — the […]
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The Clorox Company and the NBA have reached a multiyear deal for Clorox to become the official cleaning partner of the league and the WNBA. The deal agreement includes collaboration on health and safety at all NBA and WNBA events, including the recently held All-Star Game in Atlanta, where the cleaning brand supplied disinfecting products. […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]
Continue ReadingOne of the professional leagues currently playing under a closed environment is the WNBA — but don’t call it a “bubble.” Instead, refer to it as the “wubble.” The league’s 22-game regular season is being played at the IMG Academy in Bradenton, Florida, with teams playing every other day without fans. The playoffs will retain […]
Continue ReadingTwitter will stream 10 live regular-season WNBA games during the 2020 season as part of an extension of its partnership with the league, marking the fourth consecutive year that WNBA games will be available on the platform. The WNBA will stream a unique broadcast on Twitter hosted by alternative commentators that will include integration of […]
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The home for the WNBA’s Seattle Storm and the city’s expansion National Hockey League team will be called Climate Pledge Arena after the naming rights for the venue were bought by Amazon. The announcement was made by Amazon and the Oak View Group, which is renovating the arena and owns the NHL expansion team that […]
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