Author: Matt Traub

CaymanIslandsBasketball

Tournament Field Announced for 2022 Cayman Islands Classic

LSU, Kansas State and Nevada will be among the headlining teams at the fourth annual Cayman Islands Classic men’s college basketball tournament, which will be held November 21–23 at The John Gray Gymnasium, minutes away from famed Seven Mile Beach. Akron, Illinois State, Rhode Island, Tulane and Western Kentucky will also compete in the tournament. […]

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IvyLeagueTIAA

TIAA Returns as Presenting Sponsor of Ivy League Basketball Tournaments

TIAA will be the title sponsor for the Ivy League Men’s and Women’s Basketball Tournaments starting March 11 at Lavietes Pavilion on the campus of Harvard University in the greater Boston area. Princeton, Penn, Yale and Cornell will be in the men’s tournament. The women’s field consists of Princeton, Columbia, Yale and a team to […]

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USAGymnasticsDaytonaBeach

Ocean Center Set to Host USAG Winter Classic Invitational

The USA Gymnastics Trampoline and Tumbling 2022 Winter Classic Invitational will be hosted by The Ocean Center in Daytona Beach, Florida, starting March 3 with competitors across a range of ages and skill levels. The event is hosted by Branch Gymnastics in coordination with USA Gymnastics. The Winter Classic Invitational will feature trampoline, tumbling, double mini-trampoline […]

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LondonBasketball

Kentucky, Michigan Basketball Schedule Game in London

Michigan and Kentucky men’s basketball will play at London’s 02 Arena on December 4, 2022, as part of a rescheduled Basketball Hall of Fame London Showcase. The doubleheader was scheduled for December 6, 2020, but postponed for concerns surrounding the pandemic. The event starts at 10:30 a.m. ET with Marist College playing the University of […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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PCB Sports Complex Aerial

Panama City Beach Sports Complex Announces Publix as Title Sponsor

Publix Super Markets has signed a new deal to become the title sponsor of the outdoor fields facility at the Panama City Beach Sports Complex, which will be re-christened as “Publix Sports Park” at Panama City Beach. Publix Sports Park is a $41 million-dollar facility with nine turf fields, four natural grass fields, dedicated tournament […]

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UNWTOUEFA

World Tourism Organization, UEFA Partner On Sport Tourism

The World Tourism Organization and UEFA, the governing body for European soccer, have announced a new partnership to promote the benefits of sports and sports tourism throughout the continent. UNWTO Secretary-General Zurab Pololikashvili and UEFA President Aleksander Čeferin signed a memorandum that recognized the values shared by tourism and soccer. The UEFA Foundation will be […]

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UtahSportsCommission

Utah Sports Commission Approaches $3 Billion in Impact

The 2023 NBA All-Star Game will help the Utah Sports Commission reach $3 billion in estimated economic impact to the state since its inception in 2000, the organization has announced. The Utah Sports Commission was founded with the intent of keeping Utah’s sport and Olympic legacy alive after the Salt Lake City region hosted the […]

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