Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The US Sailing Team has announced a partnership with YETI to work on eliminating the need for single-use plastics with the goal of a more environmentally conscious future. “YETI’s focus on the key areas of sustainability, community, and leadership mirrors the core missions of the US Sailing Team,” says Alan Ostfield, US Sailing chief executive […]
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The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]
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JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]
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USA Lacrosse has announced a multi-year collaboration with Farmers Insurance as the “Official Insurance Provider” of the national governing body with Farmers offering a portfolio of auto, home, renters, life, business and specialty insurance products that will be available to USA Lacrosse members. “We’re excited to work with such a well-established organization to offer our […]
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As the opening game for the New York Islanders approaches at its new UBS Arena, the financial behemoth that has its name on the venue is hoping to use that branding to attract new business to its latest financial division aimed at the sports market. “I was born and raised in New York City, less […]
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Staples Center, the downtown Los Angeles home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks, will change its name after 22 years of operation to Crypto.Com Arena, venue owner AEG announced Tuesday night. Multiple reports peg the deal to be $700 million over 20 years, making it what is believed […]
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The sports and entertainment venue in Albany, New York, that for more than a decade has been called the Times Union Center will now be called MVP Arena after the naming rights were awarded to MVP Health Care. MVP signed a five-year contract for the naming rights with two additional five-year options to renew the […]
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The home of major college football games in Little Rock, Arkansas, and the future site for the NJCAA football championship game for the next three years may be renamed. Arkansas-based Simmons Bank are in negotiations to own the naming rights to the field at War Memorial Stadium in partnership with the War Memorial Stadium Commission […]
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Appetize, which has been recently acquired by SpotOn, has been selected by the Honda Center’s Anaheim Arena Management to power all concessions with cloud technology in advance of the Anaheim Ducks‘ 2021–2022 season. Guests at the arena will order and pay for all food and beverage through SpotOn’s contactless platform that offers a end-to-end solution […]
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The Rutgers Athletic Center, known with great affection throughout the school community as the RAC, may have a new name soon. NJ Advance Media reports that the school is close to a naming-rights deal with Jersey Mike’s Sub that would be worth up to $30 million for the Big Ten Conference school. The RAC has […]
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