Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

USA Lacrosse

Farmers Insurance Named Official Insurance Provider of USA Lacrosse

USA Lacrosse has announced a multi-year collaboration with Farmers Insurance as the “Official Insurance Provider” of the national governing body with Farmers offering a portfolio of auto, home, renters, life, business and specialty insurance products that will be available to USA Lacrosse members. “We’re excited to work with such a well-established organization to offer our […]

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UBSArenaOpen
UBS Arena's opening ends a long-awaited drought for New York Islanders fans who were waiting for a new home. Photo by Jason Gewirtz

UBS Using Arena Naming Rights
to Propel New Sports Division

As the opening game for the New York Islanders approaches at its new UBS Arena, the financial behemoth that has its name on the venue is hoping to use that branding to attract new business to its latest financial division aimed at the sports market. “I was born and raised in New York City, less […]

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Staples Center

Staples Center No More: Venue Changing Name to Crypto.Com Arena

Staples Center, the downtown Los Angeles home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks, will change its name after 22 years of operation to Crypto.Com Arena, venue owner AEG announced Tuesday night. Multiple reports peg the deal to be $700 million over 20 years, making it what is believed […]

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WarMemorialStadiumLittleRock

Little Rock’s War Memorial Stadium May Be Renamed

The home of major college football games in Little Rock, Arkansas, and the future site for the NJCAA football championship game for the next three years may be renamed. Arkansas-based Simmons Bank are in negotiations to own the naming rights to the field at War Memorial Stadium in partnership with the War Memorial Stadium Commission […]

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HondaCenter SpotOn

Honda Center Using SpotOn for Cashless Transactions

Appetize, which has been recently acquired by SpotOn, has been selected by the Honda Center’s Anaheim Arena Management to power all concessions with cloud technology in advance of the Anaheim Ducks‘ 2021–2022 season. Guests at the arena will order and pay for all food and beverage through SpotOn’s contactless platform that offers a end-to-end solution […]

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RutgersRAC

Report: Jersey Mike’s Gets Naming Rights to Rutgers Arena

The Rutgers Athletic Center, known with great affection throughout the school community as the RAC, may have a new name soon. NJ Advance Media reports that the school is close to a naming-rights deal with Jersey Mike’s Sub that would be worth up to $30 million for the Big Ten Conference school. The RAC has […]

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LibertyBowl
Memphis football had reduced capacity for football in the 2020 season. Photo from Memphis Athletics

Memphis’ Liberty Bowl on Verge of Renaming

The Liberty Bowl Memorial Stadium in Memphis will soon be called the Simmons Bank Memorial Stadium, city leaders announced Friday. The 58,325-seat venue is in the final stages of having its naming rights sold to the financial institution that is based in Arkansas. The Liberty Bowl is in the heart of Midtown and includes 40 […]

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Wintrust Sports Complex

Village of Bedford Park Announces Naming Rights Partnership with Wintrust

The Village of Bedford Park, Illinois, has reached a multi-year naming rights and marketing agreement with Wintrust, with the financial corporation getting the naming rights to the new Wintrust Sports Complex at Bedford Park, which is scheduled to open later this fall. The Wintrust Sports Complex will feature 100,000 square feet of indoor volleyball and […]

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BellBankPark

Legacy Sports USA, Oak View Group Announce 10-Year Naming Rights Deal for Bell Bank Park

Legacy Sports USA and Oak View Group Facilities have announced a 10-year naming rights partnership with Bell Bank for a 320-acre complex in Mesa, Arizona that will be the largest of its kind in North America. Bell Bank Park, at a cost of over $280 million, is designed to host youth and amateur sports teams […]

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