Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Maya Moore,Odyssey Sims
The WNBA has allowed sponsorships on its teams’ jerseys since 2009 and will soon expand the program. Photo courtesy of Jim Mone/AP Images
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Wearing It Well

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]

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Posted On : By : John Conroy
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USA Curling has partnered with Cheetos on a media campaign. Photo courtesy of Frito-Lay
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Cold Play Into Wordplay

Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]

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Posted On : By : Jason Gewirtz
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Photo courtesy of Team Envy
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6 Trends to Watch

Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]

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Posted On : By : John Conroy
Chelsea v Arsenal, UK – 10 Jan 2018
Observers of sports marketing say that global sports such as professional soccer may offer an increasing opportunity for fan engagement in years to come. Photo courtesy of Rex features via AP Images
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A Deeper Dive

The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]

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Posted On : By : John Conroy
Leven, President and Chief Operating Officer of Las Vegas Sands, poses for a portrait during the 2010 Reuters Travel and Leisure Summit in New York
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Ed O’Hara

Ed O’Hara

There was a time when a sports organization looking for a change would create a new logo and call it good. But those days are long gone. Today, it’s all about the brand and how it’s communicated, from logos and merchandise to social media and fan engagement. Since he founded SME in 1989, Ed O’Hara has been at the forefront of that messaging, working with a roster of clients that have benefited from his firm’s take on branding. Among the groups that have worked with SME are the NFL, the NBA, the NHL, the NCAA, MLB, the New York Yankees, the Pac-12, the ACC and events such as the Kentucky Derby and the America’s Cup. O’Hara will be speaking at TEAMS ’15 on his approach to branding…

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Posted On : By : Staff

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Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

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