Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
A familiar narrative has reemerged over the past few weeks around disparities in women’s sports, but as a former CEO who spent three-plus decades in corporate America and now leading the WNBA, I can confidently say this certainly is not about a weight room. This is about what the weight room situation represents — the […]
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Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]
Continue ReadingTwitter will stream 10 live regular-season WNBA games during the 2020 season as part of an extension of its partnership with the league, marking the fourth consecutive year that WNBA games will be available on the platform. The WNBA will stream a unique broadcast on Twitter hosted by alternative commentators that will include integration of […]
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Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]
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The WNBA’s New York Liberty, under new ownership, will have a new home for the 2020 season. The franchise will play home games at the Barclays Center in Brooklyn, currently the home of the NBA’s Brooklyn Nets. The move will allow the Liberty to move back into the New York City market after two years […]
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Cathy Engelbert has been named the first commissioner of the WNBA, taking over the league’s top position that previously held the title of president. Engelbert is the CEO of Deloitte and will report to NBA Commissioner Adam Silver when she begins her term July 17. The 23rd season of the WNBA tips off on May […]
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Under the terms of a new multiyear partnership, Deloitte will serve as the official professional services provider of the U.S. Soccer Federation and foundational sponsor of SheBelieves through 2021. The deal kicks off on March 9 when Deloitte will serve as title sponsor of the second annual U.S. Soccer SheBelieves Summit at Nike’s headquarters in New York City. “Inspiring young women […]
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.@VisitDelcoPA has become the 14th member of PA Sports, the lead agency for sports tourism in the commonwealth of Pennsylvania.
Jim Boedecker, a sports marketing and golf industry veteran with more than 20 years experience, will join @KemperSports as senior vice president – golf strategy and growth.
The @usahockey National Sled Hockey Team will play three games against Canada at WinSport Arena in Calgary, Alberta, April 3–6, in the latest of a near-annual competition between the North American rivals.
NEW VENUES: After playing 35 seasons inside the Ferrell Center, @BaylorMBB and @BaylorWBB have moved into a new fieldhouse that seats more than 7,000 — the $212 million Paul and Alejandra Foster Pavilion. @cityofwaco
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