Tag: Cathy Engelbert

WNBA

Phil Cook Named WNBA Chief Marketing Officer

Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]

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WNBA

WNBA, Twitter Renew Streaming Partnership for Regular Season

Twitter will stream 10 live regular-season WNBA games during the 2020 season as part of an extension of its partnership with the league, marking the fourth consecutive year that WNBA games will be available on the platform. The WNBA will stream a unique broadcast on Twitter hosted by alternative commentators that will include integration of […]

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Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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New York Liberty Home Games Coming to Brooklyn

The WNBA’s New York Liberty, under new ownership, will have a new home for the 2020 season. The franchise will play home games at the Barclays Center in Brooklyn, currently the home of the NBA’s Brooklyn Nets. The move will allow the Liberty to move back into the New York City market after two years […]

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Cathy Engelbert

Cathy Engelbert Named WNBA Commissioner

Cathy Engelbert has been named the first commissioner of the WNBA, taking over the league’s top position that previously held the title of president. Engelbert is the CEO of Deloitte and will report to NBA Commissioner Adam Silver when she begins her term July 17. The 23rd season of the WNBA tips off on May […]

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U.S. Soccer Partners With Deloitte Through 2021

Under the terms of a new multiyear partnership, Deloitte will serve as the official professional services provider of the U.S. Soccer Federation and foundational sponsor of SheBelieves through 2021. The deal kicks off on March 9 when Deloitte will serve as title sponsor of the second annual U.S. Soccer SheBelieves Summit at Nike’s headquarters in New York City. “Inspiring young women […]

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