AT&T and NBA Sign New Multiyear Marketing Deal
As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
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Aaron Ryan Named COO of Relevent Sports
Aaron Ryan has been named chief operating officer of Relevent Sports, the largest privately owned soccer company in North America and Asia. Ryan previously spent 22 years at the NBA, most recently as senior vice president of the NBA 2K League, where he managed business operations for the esports league including marketing, sales and overall development. At Relevent, Ryan will […]
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NBA Signs Landmark Gaming Partnership with MGM Resorts International
MGM Resorts International and the National Basketball Association have announced a multiyear partnership for MGM Resorts to become the…
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The 2018 NBA All-Star Game generated an estimated $116 million in impact. Photo courtesy of Kirby Lee/USA Today Sports
Marquee Events Make Their Mark
Playing host to marquee professional sports events can bring in marquee numbers in terms of economic impact. That appears to be the case for Los Angeles, which estimated $116 million in increased economic activity from hosting the 2018 NBA All-Star Game in February, according to a report compiled by Micronomics. The number included $90 million […]
Continue ReadingYouTube TV to Serve as First Presenting Partner of the NBA Finals
The National Basketball Association has announced a multiyear partnership with YouTube, making YouTube TV the first presenting partner of…
Continue ReadingNBA and Ticketmaster Extend Partnership
The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster…
Continue ReadingIndianapolis Selected to Host 2021 NBA All-Star Game
The National Basketball Association has announced that Indianapolis will host the 70th NBA All-Star Game in 2021. The midseason classic will be held at …
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
Continue ReadingNBA Awards 2019 All-Star Game to Charlotte
The National Basketball Association has announced that Charlotte will host the 2019 NBA All-Star Game. The game will be held February 17 and comes…
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NBA Allows Charlotte to Bid on 2019 All-Star Game
The NBA has determined that Charlotte, North Carolina, can submit a bid to host the 2019 All-Star Game after North Carolina lawmakers altered the bathroom bill law…
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