Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Clorox Company and the NBA have reached a multiyear deal for Clorox to become the official cleaning partner of the league and the WNBA. The deal agreement includes collaboration on health and safety at all NBA and WNBA events, including the recently held All-Star Game in Atlanta, where the cleaning brand supplied disinfecting products. […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]
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One of the professional leagues currently playing under a closed environment is the WNBA — but don’t call it a “bubble.” Instead, refer to it as the “wubble.” The league’s 22-game regular season is being played at the IMG Academy in Bradenton, Florida, with teams playing every other day without fans. The playoffs will retain […]
Continue ReadingTwitter will stream 10 live regular-season WNBA games during the 2020 season as part of an extension of its partnership with the league, marking the fourth consecutive year that WNBA games will be available on the platform. The WNBA will stream a unique broadcast on Twitter hosted by alternative commentators that will include integration of […]
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The home for the WNBA’s Seattle Storm and the city’s expansion National Hockey League team will be called Climate Pledge Arena after the naming rights for the venue were bought by Amazon. The announcement was made by Amazon and the Oak View Group, which is renovating the arena and owns the NHL expansion team that […]
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To win games, the head coach creates a playbook determined by player attributes. Being increasingly cognizant of the mindset of each player is more relevant than ever for coaches to have success. As the sports landscape braces for the prospect of little or no fan attendance when events return, this makes the sensitivity to player […]
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Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]
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The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and […]
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The Atlanta Dream has rebranded its organization ahead of its 13th year in the WNBA next season and will also move home games to the Gateway Center Arena at College Park in metro Atlanta’s Southside area. Gateway Center Arena, a new 100,000-square-foot arena minutes from downtown Atlanta, has its first events scheduled for November. The […]
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