NASCAR and Monster Energy Extend Partnership Through 2019
NASCAR and Monster Energy have extended their partnership agreement, making Monster Energy the entitlement of sponsor of NASCAR’s premier series…
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Peach Bowl Extends Partnership With the College Football Hall of Fame
Peach Bowl, Inc., which operates the Chick-fil-A Peach Bowl, has committed an additional $8 million to the College Football Hall of Fame, extending its…
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YouTube TV to Serve as First Presenting Partner of the NBA Finals
The National Basketball Association has announced a multiyear partnership with YouTube, making YouTube TV the first presenting partner of…
Continue ReadingNASCAR and PNC Bank Announce Five-Year Partnership
NASCAR has announced a five-year partnership with PNC Bank, making it the official bank and official wealth management partner of NASCAR…
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PBA and Fox Sports Announce Multiyear Partnership
The Professional Bowlers Association and Fox Sports have announced a multiyear, multi-platform agreement that will make Fox Sports the…
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Uzma Rawn Promoted to MLB Group Director and VP of Sponsorship Sales
Major League Baseball has promoted Uzma Rawn to group director and vice-president of sponsorship sales. She previously served as the league’s…
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Humana to Sponsor Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]
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International Drone Racing Association Partners With Miracle Flights
The International Drone Racing Association has announced that Miracle Flights will serve as the official charitable partner for its 2018 Drone…
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NFL Announces New Multiyear Partnership with Pizza Hut
The National Football League has announced a new multiyear partnership with Pizza Hut, making the company the official pizza sponsor of the league…
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USA Golf Extends Partnership With Adidas
Adidas has announced that it will serve as the official uniform provider of USA Golf for the 2020 Olympic Games in Tokyo Adidas was the…
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